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The weekly email that provides leading-edge insight into what's working in beauty & wellness eCommerce.
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    FAQ

    Your data is precious. We hate spam and hard sells too.

    How is this newsletter any different from the 1000's of other newsletters I'm signed up to?

    There are a number of newsletters out there that focus on Google Ads. We’ve even featured in a few of them.

     

    But this is the only weekly email that covers eCommerce-focused Google Ads, specifically from the lens of health & beauty.

     

    From skincare, to supplements, haircare and everything in between – this one is just for you!

    Who exactly is this newsletter for?

    This program is a fit for anyone looking to learn how to acquire new customers and scale their Beauty & Wellness eCommerce brand through Google Ads. Primarily, our readers are founders and business owners, DTC eCommerce marketers, and even senior performance marketers who want a refresher on the latest tactics and best practices.

    What topics do you cover?
    • Scaling non-brand search.
    • Structuring your Google Ads campaigns for maximum performance.
    • Scaling YouTube Ads.
    • Troubleshooting common scaling roadblocks.
    • Google Ads takedowns of brands in Beauty & Wellness.
    Why are you giving this value away for free?

    Our readers includes marketers from some of the fastest-growing eCommerce brands in the world, such as Vitabiotics, Sephora, L’Oréal, and Noom. Readers also, from time to time, ask us to tackle specific subjects – it really is an echo chamber for what’s most relevant in DTC health & beauty!