Profitably scale your DTC beauty & wellness brand with
Google Ads

Paid Search · YouTube Ads · Discovery Ads · Performance Max

our work

case studies

unlocking 198% YoY growth in
non-brand search for a billion dollar skincare brand

Non-Brand Search 

We helped luxury skincare brand Augustinus Bader to scale their non-brand Google spend by  198%, unlocking a major new channel to drive relentless growth. 

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driving competitor non-brand search from $0 to $7k per day, for an 8-figure supplement brand.

Non-Brand Search

The menopause supplements space is intensely competitive, yet we were able to unlock strong non-brand search growth for one of the emerging players in the space within 6 months, in addition to successfully diversifying their channel mix.

scaling non-brand search from $7k to over $10k revenue per day, while increasing ROAS by 27%.

Non-Brand Search · Performance Max 

The mid-AOV skincare space is ferociously competitive. This is the story of how we scaled non-brand search profitably for a Vitamin C brand.

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how-to guides.

  • Everything
  • Beauty Community Building
  • Beauty eCommerce UX
  • Skincare Branding
  • Skincare Customer Retention
  • Skincare Market Research
  • Skincare Review Management
  • Skincare Social Media
Everything
  • Everything
  • Beauty Community Building
  • Beauty eCommerce UX
  • Skincare Branding
  • Skincare Customer Retention
  • Skincare Market Research
  • Skincare Review Management
  • Skincare Social Media
how-to-master-online-review-management-for-skincare-close-the-loop
Skincare Branding

Online Review Management for Skincare

crafting-a-recognizable-brand-identity-for-your-skincare-high-quality-packaging
Beauty Community Building

Creating Brand Identity For Skincare

how-to-create-user-personas-for-skincare-separate-customers-into-groups
Beauty eCommerce UX

How To Create User Personas for Skincare

building-brand-community-create-branded-hashtag
Beauty Community Building

Building Brand Community for Skincare

crafting-a-recognizable-brand-identity-for-your-skincare-brand-consistency
Beauty eCommerce UX

How To Improve Website UX For Your Skincare Brand

how-to-conduct-skincare-market-research-analyze-competitive-landscape
Skincare Branding

How to Conduct Skincare Market Research

frequently asked questions

Our mission is to unlock industry-leading growth for beauty and wellness brands, via Google Ads.

This involves utilising brand search, non-brand search, Discovery Ads, Performance Max, and YouTube Ads.

We take care of everything – from mapping out your audience strategy, to building purpose-built funnels including ads, landing pages, and retargeting flows.

We work with DTC beauty and wellness brands spending at least $50k per month on Google Ads. Our expert verticals include:

  • Skincare
  • Supplements
  • Haircare
  • Makeup
  • Personal Care

Yes, we have in-house capabilities to create search ads, display ads, video ads, and landing pages from scratch.

We are also able to work with your own in-house team to deliver creative concepts at scale.

Our teams operate globally, although our HQ is based in the UK. 

We work with brands across multiple time-zones, including:

  • Eastern Standard Time
  • Pacific Standard Time
  • Greenwich Mean Time
  • Central European Time
  • Hong Kong Standard Time
  • Singapore Standard Time
  • All Australian Time Zones

There are several benefits of working with an agency that solely works with Beauty & Wellness brands, including:

  • We have a deep understanding of the products, trends, and consumer behaviour in Beauty & Wellness. This enables us to deliver more targeted advertising campaigns, which has a direct bearing on ROI.
  • Our best-performing strategies are directly translatable across our client portfolio, meaning that all of our clients benefit when we hit gold.
  • We’re able to deliver unique ideas and strategies to stand out in the crowded Beauty & Wellness market.
  • We have access to large amounts of data, that can be used to inform their strategy and NPD through your business, enabling you to make better-informed decisions.

After an initial discovery call, we will scope out the opportunity and should you qualify, our standard on-boarding process looks like the following:

  • Initial account audit of Google workstreams
  • Commercial alignment and pre-onboarding goal-setting
  • On-boarding of relevant client first party data
  • Delivery of initial assets for sign-off
  • Go-live and post-launch reporting, optimisation
  • Delivery of Quarterly Plan for goal and progress alignment
  • Weekly reporting and Slack channel communication
  • Weekly calls to align on strategy and latest results 

book a call with us

Book a call with us to see how can help scale your Beauty & Wellness brand.