Scaling e-Commerce brands Through Data-Driven Paid Marketing.

Whether you’re a startup eCommerce brand or an established one looking to scale into new markets, understanding your target audience is just about the most important thing you need to think about during the campaign planning process. Relevancy is everything in marketing, and by being laser targeted on who you’re talking to, you’ll impact every possible metric – in particular engagement and conversion metrics.

The compliance-heavy world of finance and insurance can be a challenge to navigate, even for experienced marketers. An intangible product, coupled with stringent regulation around how you can communicate with your audience, means that creativity can sometimes take a back seat during the creative development process.
In this post, we’ll explore how some innovative finance brands who are mastering Facebook ads, and how you can replicate their success.

Over the past few years, we’ve been seeing a slow but steady shift to automation within Google Ads. From Display Campaign Optimizer, to Smart Bidding, and now Smart Shopping, Google is championing automation and machine-learning as an effective way to remove the heavy-lifting involved in managing paid search accounts day-to-day.

Conventional marketing wisdom says to meet your audience where they are. If this is the case, then marketers should all be flocking to Facebook to sell our products, right? Well, there may be over a billion users on Facebook, but there are also over 6 million advertisers. Standing out in such as a sea of competition is by no means easy, and the importance of ad creative cannot be understated.