Scaling eCommerce brands through
data-driven paid marketing.

We help direct-to-consumer retail brands to fly, by scaling paid marketing for record-breaking customer acquisition.

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google-shopping-agency-google-smart-shopping-guide
Blog

The Google Shopping Agency Guide to Google Shopping for DTC eCommerce Brands

Google Shopping Ads are as close to the money as you can get in eCommerce advertising. And with more people than ever turning to Google to initiate their purchase journeys, Google Shopping is more important than ever for eCommerce advertisers.

In this guide we’re going to dive into some compelling reasons why you should include Google Shopping within your eCommerce marketing strategy, how to get started, and how to optimise your Google Shopping campaigns for success.

LEARN MORE
youtube-ads-ecommerce-dtc-customer-acquisition
Blog

YouTube eCommerce Ads: Strategies to Master Customer Acquisition

YouTube Ads are perfect for eCommerce, capturing attention at the top, middle, and bottom of the eCommerce marketing funnel.

Getting started with YouTube advertising can seem overwhelming. This guide aims to make it simple for you by arming you with a strong understanding of why YouTube ads are important for your eCommerce brand, how they function, and how you can measure and optimise your YouTube campaign performance.

LEARN MORE
7-dtc-beauty-brands-that-have-mastered-customer-acquisiton
Blog

7 DTC Beauty Brands That Have Mastered Customer Acquisition – Featuring Fenty Beauty, The Ordinary & More!

As consumers increasingly embrace the convenience of online shopping, the DTC beauty industry is becoming more competitive, making it harder to stand out. However, some brands continue to excel at customer acquisition and retention, so much so that they are seen as benchmarks within the beauty and cosmetics space. Here are seven examples of DTC beauty brands who are redefining the digital marketing playbook across skincare and makeup.

LEARN MORE
is-shopifyplus-worth-it-shopify-plus-vs-standard-shopify-magento
Blog

Is Shopify Plus worth it? Shopify Plus vs. standard Shopify plans – and Magento

Shopify Plus isn’t cheap – its pricing reflects its enterprise-level status, and pricing typically starts from $2,000 onwards. That puts it firmly out of the domain of most Shopify customers, however it’s important to consider the benefits of that investment. In this post we do just that, outlining some key considerations when jumping to Shopify Plus from another Shopify plan (or indeed, other eCommerce platforms such as Magento).

LEARN MORE
Apple-Facebook-privacy-ios-14
Blog

Apple iOS 14 Privacy Update & Facebook: What This Means For DTC eCommerce Brands

Many advertisers still aren’t aware of the impact that the recent Apple iOS 14 privacy change could have on their businesses, and nowhere is that more so than DTC eCommerce, which has long seen Facebook Ads as a staple of direct customer acquisition.

We have put together this guide, outlining what the changes are, the anticipated impacts, and longer-term, the winners and losers of this push towards privacy.

LEARN MORE
blimpp-facebook-dynamic-product-ads
Blog

Turbocharge Your Customer Acquisition With Facebook Dynamic Product Ads

Unlike other Facebook ad units, Dynamic Product Ads uses an ad template that automatically uses images and details from a product catalogue to advertise. No more manually creating thousands of ad variants for different products, as Dynamic Product Ads removes much of the heavy lifting.

Rolling out DPA across prospecting audiences for a global menswear retailer, blimpp was able to achieve a Return on Ad Spend of 704%, at a CPA of only $7.39, which performed favourably against all other channels, including search.

LEARN MORE
q4-black-friday-ecommerce-90-point-plan
Blog

eCommerce Guide: Our 90-Point Plan To Execute Your Q4 & Black Friday 2020 Campaigns

Most eCommerce companies know this already, but you can never be too early in your planning for the holiday season.

Q4 is the time to really focus on Black Friday and Christmas, two events which have historically been crucial to year-on-year revenue growth.

This article looks at 90 ways that DTC brands can win this coming quarter, structured around three key areas of execution: strategy, targeting, and creative.

LEARN MORE
ecommerce-automation-tools
Blog

8 eCommerce Automation Tools That Will Supercharge Your ROI

Every Direct-to-Consumer eCommerce brand, large and small, shares a similar marketing problem that sucks time, money, and enthusiasm out of the business.

Manual processes.

Individually, they’re just an annoyance, and don’t appear, at first glance, to be a strategically important issue. But rack them up, side-by-side, and they devour productivity and put the brakes on scaling growth. Thankfully, eCommerce automation can help.

LEARN MORE
Blog

How to Build Data-Driven eCommerce Customer Personas Using Google, Facebook, and Ahrefs Data

Whether you’re a startup eCommerce brand or an established one looking to scale into new markets, understanding your target audience is just about the most important thing you need to think about during the campaign planning process. Relevancy is everything in marketing, and by being laser targeted on who you’re talking to, you’ll impact every possible metric – in particular engagement and conversion metrics.

LEARN MORE
finance-facebook-ad-examples
Blog

Finance Facebook Ad Examples – 7 FinTech Brands Doing It Right

The compliance-heavy world of finance and insurance can be a challenge to navigate, even for experienced marketers. An intangible product, coupled with stringent regulation around how you can communicate with your audience, means that creativity can sometimes take a back seat during the creative development process.
In this post, we’ll explore how some innovative finance brands who are mastering Facebook ads, and how you can replicate their success.

LEARN MORE
Blog

7 Retail Brands That Have Mastered Facebook Ads – and How You Can Copy Them

Conventional marketing wisdom says to meet your audience where they are. If this is the case, then marketers should all be flocking to Facebook to sell our products, right? Well, there may be over a billion users on Facebook, but there are also over 6 million advertisers. Standing out in such as a sea of competition is by no means easy, and the importance of ad creative cannot be understated.

LEARN MORE
Conversion

Cut Your Cost Per Lead in Half with Google Ads Target CPA Bidding

Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at or below a given target cost per action (CPA).

It uses advanced machine learning to automatically optimise bids and offers real-time bidding capabilities that tailor bids for each and every auction.

LEARN MORE
Traffic

Supercharge Your Traffic with Google Dynamic Search Ads

Dynamic Search Ads allow you to find incremental traffic opportunities across the Google Search Network.

Not only is this a great way to find new keyword opportunities, it also is a powerful way to drive incremental conversions when combined with Smart Bidding strategies.

LEARN MORE

“blimpp has delivered significant increases in revenue and ROI.”​

“blimpp did a great job. Our Cost Per Acquisition improved and it was much lower than expected.”​

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Experiments Run Per Week

£ 1.1 m

Monthly Ad Spend Under Management

36 %

Average CPA Reduction  After 30 Days

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Everything
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  • Retention
  • Tools
  • Traffic
google-shopping-agency-google-smart-shopping-guide
ConversionTraffic

The Google Shopping Agency Guide to Google Shopping for DTC eCommerce Brands

Google Shopping Ads are as close to the money as you can get in eCommerce advertising. And with more people than ever turning to Google to initiate their purchase journeys, Google Shopping is more important than ever for eCommerce advertisers.

In this guide we’re going to dive into some compelling reasons why you should include Google Shopping within your eCommerce marketing strategy, how to get started, and how to optimise your Google Shopping campaigns for success.

Learn More →
youtube-ads-ecommerce-dtc-customer-acquisition
ConversionTraffic

YouTube eCommerce Ads: Strategies to Master Customer Acquisition

YouTube Ads are perfect for eCommerce, capturing attention at the top, middle, and bottom of the eCommerce marketing funnel.

Getting started with YouTube advertising can seem overwhelming. This guide aims to make it simple for you by arming you with a strong understanding of why YouTube ads are important for your eCommerce brand, how they function, and how you can measure and optimise your YouTube campaign performance.

Learn More →
7-dtc-beauty-brands-that-have-mastered-customer-acquisiton
ConversionTraffic

7 DTC Beauty Brands That Have Mastered Customer Acquisition – Featuring Fenty Beauty, The Ordinary & More!

As consumers increasingly embrace the convenience of online shopping, the DTC beauty industry is becoming more competitive, making it harder to stand out. However, some brands continue to excel at customer acquisition and retention, so much so that they are seen as benchmarks within the beauty and cosmetics space. Here are seven examples of DTC beauty brands who are redefining the digital marketing playbook across skincare and makeup.

Learn More →
beauty-ecommerce-marketing-strategies-to-conquer-traffic-conversion-and-lifetime-value
ConversionRetention

Beauty eCommerce Marketing: Strategies to Conquer Traffic, Conversion, and Lifetime Value

Our guide to beauty eCommerce marketing is a comprehensive overview of three core areas: traffic generation, conversion, and lifetime value.

Packed with examples from brands such as ColourPop, Doe Lashes, Love Wellness and more!

Learn More →
is-shopifyplus-worth-it-shopify-plus-vs-standard-shopify-magento
Opinion

Is Shopify Plus worth it? Shopify Plus vs. standard Shopify plans – and Magento

Shopify Plus isn’t cheap – its pricing reflects its enterprise-level status, and pricing typically starts from $2,000 onwards. That puts it firmly out of the domain of most Shopify customers, however it’s important to consider the benefits of that investment. In this post we do just that, outlining some key considerations when jumping to Shopify Plus from another Shopify plan (or indeed, other eCommerce platforms such as Magento).

Learn More →
understand-true-value-your-youtube-smart-shopping-campaigns
OpinionTraffic

YouTube Attribution: Understand The True Value Of Your YouTube & Smart Shopping Campaigns With The Google Ads Cross-Network Attribution Report

Sophisticated eCommerce marketers understand that consumer journeys are more complex than ever, with more touchpoints in-play than ever before. This can lead to a lot of guesswork, assumptions and testing as to what’s driving clicks and views in the upper funnel.

Learn More →
Apple-Facebook-privacy-ios-14
Opinion

Apple iOS 14 Privacy Update & Facebook: What This Means For DTC eCommerce Brands

Many advertisers still aren’t aware of the impact that the recent Apple iOS 14 privacy change could have on their businesses, and nowhere is that more so than DTC eCommerce, which has long seen Facebook Ads as a staple of direct customer acquisition.

We have put together this guide, outlining what the changes are, the anticipated impacts, and longer-term, the winners and losers of this push towards privacy.

Learn More →
five-google-ads-black-friday-tactics-black-friday
ConversionOpinion

Black Friday Week: 5 Google Ads Tactics You Can Still Implement

Black Friday Week is finally here! This year is sure to be a little bit different, and amidst the mayhem it’s easy to feel a bit overwhelmed.

So here are 5 things you can still do this week to drive incremental eCommerce sales through search, GoogleShopping, and YouTube.

Learn More →
blimpp-facebook-dynamic-product-ads
ConversionTraffic

Turbocharge Your Customer Acquisition With Facebook Dynamic Product Ads

Unlike other Facebook ad units, Dynamic Product Ads uses an ad template that automatically uses images and details from a product catalogue to advertise. No more manually creating thousands of ad variants for different products, as Dynamic Product Ads removes much of the heavy lifting.

Rolling out DPA across prospecting audiences for a global menswear retailer, blimpp was able to achieve a Return on Ad Spend of 704%, at a CPA of only $7.39, which performed favourably against all other channels, including search.

Learn More →
q4-black-friday-ecommerce-90-point-plan
OpinionTools

eCommerce Guide: Our 90-Point Plan To Execute Your Q4 & Black Friday 2020 Campaigns

Most eCommerce companies know this already, but you can never be too early in your planning for the holiday season.

Q4 is the time to really focus on Black Friday and Christmas, two events which have historically been crucial to year-on-year revenue growth.

This article looks at 90 ways that DTC brands can win this coming quarter, structured around three key areas of execution: strategy, targeting, and creative.

Learn More →
ecommerce-automation-tools
OpinionTools

8 eCommerce Automation Tools That Will Supercharge Your ROI

Every Direct-to-Consumer eCommerce brand, large and small, shares a similar marketing problem that sucks time, money, and enthusiasm out of the business.

Manual processes.

Individually, they’re just an annoyance, and don’t appear, at first glance, to be a strategically important issue. But rack them up, side-by-side, and they devour productivity and put the brakes on scaling growth. Thankfully, eCommerce automation can help.

Learn More →
OpinionTools

How to Build Data-Driven eCommerce Customer Personas Using Google, Facebook, and Ahrefs Data

Whether you’re a startup eCommerce brand or an established one looking to scale into new markets, understanding your target audience is just about the most important thing you need to think about during the campaign planning process. Relevancy is everything in marketing, and by being laser targeted on who you’re talking to, you’ll impact every possible metric – in particular engagement and conversion metrics.

Learn More →
finance-facebook-ad-examples
OpinionTools

Finance Facebook Ad Examples – 7 FinTech Brands Doing It Right

The compliance-heavy world of finance and insurance can be a challenge to navigate, even for experienced marketers. An intangible product, coupled with stringent regulation around how you can communicate with your audience, means that creativity can sometimes take a back seat during the creative development process.
In this post, we’ll explore how some innovative finance brands who are mastering Facebook ads, and how you can replicate their success.

Learn More →
OpinionTools

Our 26-Point Google Smart Shopping Checklist That Delivered a 427% Increase in Sales

Over the past few years, we’ve been seeing a slow but steady shift to automation within Google Ads. From Display Campaign Optimizer, to Smart Bidding, and now Smart Shopping, Google is championing automation and machine-learning as an effective way to remove the heavy-lifting involved in managing paid search accounts day-to-day.

Learn More →
OpinionTools

7 Retail Brands That Have Mastered Facebook Ads – and How You Can Copy Them

Conventional marketing wisdom says to meet your audience where they are. If this is the case, then marketers should all be flocking to Facebook to sell our products, right? Well, there may be over a billion users on Facebook, but there are also over 6 million advertisers. Standing out in such as a sea of competition is by no means easy, and the importance of ad creative cannot be understated.

Learn More →
direct-to-consumer-brands-ecommerce-blimpp-warby-parker-away-casper
Opinion

E-Commerce Startups: Customer Acquisition and Why DTC Startups are So Bad At It

Ever since Warby Parker turned the eyewear industry on its head, the direct-to-consumer business model has been a firm favourite of both would-be entrepreneurs and venture capitalists.

We explore customer acquisition strategies behind some of the world’s best-known startups, such as Casper, Harry’s, and Away, amongst others.

Learn More →
Tools

Mastering Facebook Ads: A Guide to Creative Excellence for Fast-Growth Startups

Need inspiration? Find out the creative best practices within your vertical. Discover how other start-ups and scale-ups are using creativity to turbocharge customer acquisition. We analysed over 130 fast-growth businesses across the retail, finance, and travel verticals, utilising tools such as Facebook’s Ad Library to identify common ad creative themes.

Learn More →
Conversion

Cut Your Cost Per Lead in Half with Google Ads Target CPA Bidding

Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at or below a given target cost per action (CPA).

It uses advanced machine learning to automatically optimise bids and offers real-time bidding capabilities that tailor bids for each and every auction.

Learn More →
Traffic

Supercharge Your Traffic with Google Dynamic Search Ads

Dynamic Search Ads allow you to find incremental traffic opportunities across the Google Search Network.

Not only is this a great way to find new keyword opportunities, it also is a powerful way to drive incremental conversions when combined with Smart Bidding strategies.

Learn More →
Traffic

Drive Better Quality Traffic with Google Ads Combined Audiences for Search

Combine affinity, in-market, retargeting and other audiences to create personas for Search targeting.

You can create any number of personas to represent different types of customers that might use your products or services.

Learn More →
ConversionTraffic

Generate Sky-High eCommerce ROI with Google Ads Smart Shopping Campaigns

Smart Shopping campaigns are a new campaign type that combines Googles pioneering machine-learning algorithm with the power of Google Shopping.

Learn about the key differences between Smart Shopping and standard Shopping campaign types, and how to set up your campaign for optimal results.

Learn More →