Profitably scale your DTC beauty & wellness brand with
Google Ads

Paid Search · YouTube Ads · Discovery Ads · Performance Max

our work

case studies

unlocking 198% YoY growth in
non-brand search for a billion dollar skincare brand

Non-Brand Search 

We helped luxury skincare brand Augustinus Bader to scale their non-brand Google spend by  198%, unlocking a major new channel to drive relentless growth. 

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driving competitor non-brand search from $0 to $7k per day, for an 8-figure supplement brand.

Non-Brand Search

The menopause supplements space is intensely competitive, yet we were able to unlock strong non-brand search growth for one of the emerging players in the space within 6 months, in addition to successfully diversifying their channel mix.

scaling non-brand search from $7k to over $10k revenue per day, while increasing ROAS by 27%.

Non-Brand Search · Performance Max 

The mid-AOV skincare space is ferociously competitive. This is the story of how we scaled non-brand search profitably for a Vitamin C brand.

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The Google Shopping Agency Guide to Google Shopping for DTC eCommerce Brands

Google Shopping Ads are as close to the money as you can get in eCommerce advertising. And with more people than ever turning to Google to initiate their purchase journeys, Google Shopping is more important than ever for eCommerce advertisers.

In this guide we’re going to dive into some compelling reasons why you should include Google Shopping within your eCommerce marketing strategy, how to get started, and how to optimise your Google Shopping campaigns for success.

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YouTube eCommerce Ads: Strategies to Master Customer Acquisition

YouTube Ads are perfect for eCommerce, capturing attention at the top, middle, and bottom of the eCommerce marketing funnel.

Getting started with YouTube advertising can seem overwhelming. This guide aims to make it simple for you by arming you with a strong understanding of why YouTube ads are important for your eCommerce brand, how they function, and how you can measure and optimise your YouTube campaign performance.

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7 DTC Beauty Brands That Have Mastered Customer Acquisition – Featuring Fenty Beauty, The Ordinary & More!

As consumers increasingly embrace the convenience of online shopping, the DTC beauty industry is becoming more competitive, making it harder to stand out. However, some brands continue to excel at customer acquisition and retention, so much so that they are seen as benchmarks within the beauty and cosmetics space. Here are seven examples of DTC beauty brands who are redefining the digital marketing playbook across skincare and makeup.

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Beauty eCommerce Marketing: Strategies to Conquer Traffic, Conversion, and Lifetime Value

Our guide to beauty eCommerce marketing is a comprehensive overview of three core areas: traffic generation, conversion, and lifetime value.

Packed with examples from brands such as ColourPop, Doe Lashes, Love Wellness and more!

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Is Shopify Plus worth it? Shopify Plus vs. standard Shopify plans – and Magento

Shopify Plus isn’t cheap – its pricing reflects its enterprise-level status, and pricing typically starts from $2,000 onwards. That puts it firmly out of the domain of most Shopify customers, however it’s important to consider the benefits of that investment. In this post we do just that, outlining some key considerations when jumping to Shopify Plus from another Shopify plan (or indeed, other eCommerce platforms such as Magento).

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YouTube Attribution: Understand The True Value Of Your YouTube & Smart Shopping Campaigns With The Google Ads Cross-Network Attribution Report

Sophisticated eCommerce marketers understand that consumer journeys are more complex than ever, with more touchpoints in-play than ever before. This can lead to a lot of guesswork, assumptions and testing as to what’s driving clicks and views in the upper funnel.

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frequently asked questions

Our mission is to unlock industry-leading growth for beauty and wellness brands, via Google Ads.

This involves utilising brand search, non-brand search, Discovery Ads, Performance Max, and YouTube Ads.

We take care of everything – from mapping out your audience strategy, to building purpose-built funnels including ads, landing pages, and retargeting flows.

We work with DTC beauty and wellness brands spending at least $50k per month on Google Ads. Our expert verticals include:

  • Skincare
  • Supplements
  • Haircare
  • Makeup
  • Personal Care

Yes, we have in-house capabilities to create search ads, display ads, video ads, and landing pages from scratch.

We are also able to work with your own in-house team to deliver creative concepts at scale.

Our teams operate globally, although our HQ is based in the UK. 

We work with brands across multiple time-zones, including:

  • Eastern Standard Time
  • Pacific Standard Time
  • Greenwich Mean Time
  • Central European Time
  • Hong Kong Standard Time
  • Singapore Standard Time
  • All Australian Time Zones

There are several benefits of working with an agency that solely works with Beauty & Wellness brands, including:

  • We have a deep understanding of the products, trends, and consumer behaviour in Beauty & Wellness. This enables us to deliver more targeted advertising campaigns, which has a direct bearing on ROI.
  • Our best-performing strategies are directly translatable across our client portfolio, meaning that all of our clients benefit when we hit gold.
  • We’re able to deliver unique ideas and strategies to stand out in the crowded Beauty & Wellness market.
  • We have access to large amounts of data, that can be used to inform their strategy and NPD through your business, enabling you to make better-informed decisions.

After an initial discovery call, we will scope out the opportunity and should you qualify, our standard on-boarding process looks like the following:

  • Initial account audit of Google workstreams
  • Commercial alignment and pre-onboarding goal-setting
  • On-boarding of relevant client first party data
  • Delivery of initial assets for sign-off
  • Go-live and post-launch reporting, optimisation
  • Delivery of Quarterly Plan for goal and progress alignment
  • Weekly reporting and Slack channel communication
  • Weekly calls to align on strategy and latest results 

book a call with us

Book a call with us to see how can help scale your Beauty & Wellness brand.