Audience Intelligence delivered by Google Ads.
We use our proprietary AI toolset to build Google Ad campaigns engineered for predictable profit.
- Creative fueled by real customer data.
- Rooted in real human behavior, not creative guesswork
- Pre-tested ads before you spend a dime
For agency teams and in-house marketers.
We currently have … available
our work
Sourcing new messaging angles from real-world pain
A supplements brand entered the menopause wellness category.
RedditLens scanned forums and subreddits to surface high-friction pain points overlooked in traditional research – e.g. “feeling dismissed by doctors”, “brain fog”, “relationship strain.”
These themes directly informed a brand campaign that achieved 4.5x ROAS on first touch.
Building a product roadmap with review signals
A new product team needed to prioritize features and fix early-stage churn. SPARK revealed that while formulation scored high, users felt disappointed by packaging quality and price justification.
These insights fed into a product relaunch strategy that directly impacted on reduced refund rates.
Defining high-conversion personas from voice of customer
A client lacked clarity on who their best customers really were.
SPARK clustered reviews into 3 primary personas, including “Luxury Devotee” and “Skeptical First-Timer”, each with distinct motivations.
These were used to personalize landing pages and Meta ad sets, driving a 24% lift in CTR on cold traffic.
Visual focus mismatch caught before wasting budget
A haircare client submitted creative with strong copy, but weak visual hierarchy.
AdVitals’ attention heatmap showed the CTA was being ignored while attention pooled on a minor design element.
With visual rebalancing and clearer focal emphasis, engagement increased by 39% without any copy change.
Predicting winning ads before launch
A beauty brand tested five static ads for Performance Max using AdVitals before launch.
The highest-scoring creative showed superior cognitive fluency and clear sequence framing (Serial Position Effect).
That variant later outperformed the others by 2.1x in ROAS, validating the predictive value of pre-testing.
Transforming unstructured feedback into campaign-ready messaging
A DTC skincare client had 1,000+ reviews but no clarity on what mattered most to customers.
SPARK scored and clustered reviews into 5 actionable themes (price sensitivity, texture, scent, packaging, long-term effects).
Outputs powered a new email and landing page flow, leading to 48% higher engagement on remarketing assets.
Why a high-traffic PDP underperformed despite a great offer
A premium beauty brand saw low conversion on a best-selling product page.
SenseIQ revealed the hero copy lacked empathy and emotional intensity, while FAQs failed to address core objections.
After reordering key sections and rewriting headlines with stronger emotional framing, conversion rates increased by 32%.
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Service Selection
Pick your digital marketing poison. Whether you need keyword wizardry or want to jazz up those YouTube thumbnails, our à la carte menu has got you covered. Just click, add to cart, and you’re on your way to magic.
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Brief Submission
Time to get specific. Fill out our snappy brief and tell us what makes your brand tick. For keyword research, give us the lowdown on your product. Need a paid audit? Grant us the keys to your ad kingdom. The more you share, the better we can tailor our services to your needs.
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Order Submission
We’ll give you the scoop on when to expect your deliverables and if we need anything else from you. Now’s the time to sit back and let the anticipation build.
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Service Execution
Our team of digital alchemists gets to work, turning your brief into gold. Whether we’re mining for keywords or crafting ad creative that hits the mark, know that your project is in the hands of certified experts. While we’re busy, why not brainstorm your next big idea?
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Quality Check
Before anything reaches your eyes, it goes through our quality gauntlet. Our senior specialists put on their detective hats and scrutinize every detail. We don’t just meet standards; we set them.
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Delivery
Your shiny new marketing assets are ready and waiting. Download that keyword spreadsheet, dive into that audit report, or check out your new before and after ads. It’s like Christmas morning, but for your paid marketing strategy.
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Feedback and Revisions
Now it’s your time to play critic. Love what you see? Great! Need some tweaks? No worries. We’re here to make sure you’re thrilled with the final product. Your feedback is our fuel for paid marketing perfection.
how-to guides.
- Everything
- Beauty Community Building
- Beauty eCommerce SEO
- Beauty eCommerce UX
- Skincare Branding
- Skincare Customer Retention
- Skincare Market Research
- Skincare Review Management
- Skincare Social Media
- Everything
- Beauty Community Building
- Beauty eCommerce SEO
- Beauty eCommerce UX
- Skincare Branding
- Skincare Customer Retention
- Skincare Market Research
- Skincare Review Management
- Skincare Social Media
How to Use Perplexity AI To Find Beauty Keywords for Beauty Brand SEO
Online Review Management for Skincare
Creating Brand Identity For Skincare
frequently asked questions
We combine data-driven strategies with psychological principles to create high-converting campaign assets tailored to your specific audience.
We specialize in B2C, with our speciality focus being eCommerce. However, our psychological frameworks can be adapted to most industries.
We’re designed to complement and enhance your existing paid marketing. We can either take on the role of your paid marketing function or provide deliverables for your existing team to implement.
Our teams operate globally, although our HQ is based in the UK.
We work with brands across multiple time-zones, including:
- Eastern Standard Time
- Pacific Standard Time
- Greenwich Mean Time
- Central European Time
- Hong Kong Standard Time
- Singapore Standard Time
- All Australian Time Zones
We have expertise across major platforms including Google Ads, Meta, Pinterest, and more. Our deliverables are platform-agnostic and can be adapted as needed.
If you know exactly what you need, you can purchase directly by clicking on a service. We also offer a free consultation to understand tailored needs – simply click on the big yellow button at the top of the page.
book a call with us
Book a call with us to see how can help scale your brand.
