
Apple iOS 14 Privacy Update & Facebook: What This Means For DTC eCommerce Brands
Many advertisers still aren’t aware of the impact that the recent Apple iOS 14 privacy change could have on their businesses, and nowhere is that more so than DTC eCommerce, which has long seen Facebook Ads as a staple of direct customer acquisition.
We have put together this guide, outlining what the changes are, the anticipated impacts, and longer-term, the winners and losers of this push towards privacy.