Profitably scale your DTC beauty & wellness brand
Paid Search · YouTube Ads · Discovery Ads · Performance Max
unlocking 198% YoY growth in
non-brand search for a billion dollar skincare brand
We helped luxury skincare brand Augustinus Bader to scale their non-brand Google spend by 198%, unlocking a major new channel to drive relentless growth.
driving competitor non-brand search from $0 to $7k per day, for an 8-figure supplement brand.
The menopause supplements space is intensely competitive, yet we were able to unlock strong non-brand search growth for one of the emerging players in the space within 6 months, in addition to successfully diversifying their channel mix.
scaling non-brand search from $7k to over $10k revenue per day, while increasing ROAS by 27%.
Non-Brand Search · Performance Max
The mid-AOV skincare space is ferociously competitive. This is the story of how we scaled non-brand search profitably for a Vitamin C brand.
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frequently asked questions
Our mission is to unlock industry-leading growth for beauty and wellness brands, via Google Ads.
This involves utilising brand search, non-brand search, Discovery Ads, Performance Max, and YouTube Ads.
We take care of everything – from mapping out your audience strategy, to building purpose-built funnels including ads, landing pages, and retargeting flows.
We work with DTC beauty and wellness brands spending at least $50k per month on Google Ads. Our expert verticals include:
- Personal Care
Yes, we have in-house capabilities to create search ads, display ads, video ads, and landing pages from scratch.
We are also able to work with your own in-house team to deliver creative concepts at scale.
Our teams operate globally, although our HQ is based in the UK.
We work with brands across multiple time-zones, including:
- Eastern Standard Time
- Pacific Standard Time
- Greenwich Mean Time
- Central European Time
- Hong Kong Standard Time
- Singapore Standard Time
- All Australian Time Zones
There are several benefits of working with an agency that solely works with Beauty & Wellness brands, including:
- We have a deep understanding of the products, trends, and consumer behaviour in Beauty & Wellness. This enables us to deliver more targeted advertising campaigns, which has a direct bearing on ROI.
- Our best-performing strategies are directly translatable across our client portfolio, meaning that all of our clients benefit when we hit gold.
- We’re able to deliver unique ideas and strategies to stand out in the crowded Beauty & Wellness market.
- We have access to large amounts of data, that can be used to inform their strategy and NPD through your business, enabling you to make better-informed decisions.
After an initial discovery call, we will scope out the opportunity and should you qualify, our standard on-boarding process looks like the following:
- Initial account audit of Google workstreams
- Commercial alignment and pre-onboarding goal-setting
- On-boarding of relevant client first party data
- Delivery of initial assets for sign-off
- Go-live and post-launch reporting, optimisation
- Delivery of Quarterly Plan for goal and progress alignment
- Weekly reporting and Slack channel communication
- Weekly calls to align on strategy and latest results
book a call with us
Book a call with us to see how can help scale your Beauty & Wellness brand.