Profitably scale your DTC beauty & wellness brand
Paid Search · YouTube Ads · Discovery Ads · Performance Max
unlocking 198% YoY growth in
non-brand search for a billion dollar skincare brand
We helped luxury skincare brand Augustinus Bader to scale their non-brand Google spend by 198%, unlocking a major new channel to drive relentless growth.
driving competitor non-brand search from $0 to $7k per day, for an 8-figure supplement brand.
The menopause supplements space is intensely competitive, yet we were able to unlock strong non-brand search growth for one of the emerging players in the space within 6 months, in addition to successfully diversifying their channel mix.
scaling non-brand search from $7k to over $10k revenue per day, while increasing ROAS by 27%.
Non-Brand Search · Performance Max
The mid-AOV skincare space is ferociously competitive. This is the story of how we scaled non-brand search profitably for a Vitamin C brand.
what do you want to learn about?
The compliance-heavy world of finance and insurance can be a challenge to navigate, even for experienced marketers. An intangible product, coupled with stringent regulation around how you can communicate with your audience, means that creativity can sometimes take a back seat during the creative development process.
In this post, we’ll explore how some innovative finance brands who are mastering Facebook ads, and how you can replicate their success.
Over the past few years, we’ve been seeing a slow but steady shift to automation within Google Ads. From Display Campaign Optimizer, to Smart Bidding, and now Smart Shopping, Google is championing automation and machine-learning as an effective way to remove the heavy-lifting involved in managing paid search accounts day-to-day.
Conventional marketing wisdom says to meet your audience where they are. If this is the case, then marketers should all be flocking to Facebook to sell our products, right? Well, there may be over a billion users on Facebook, but there are also over 6 million advertisers. Standing out in such as a sea of competition is by no means easy, and the importance of ad creative cannot be understated.
Ever since Warby Parker turned the eyewear industry on its head, the direct-to-consumer business model has been a firm favourite of both would-be entrepreneurs and venture capitalists.
We explore customer acquisition strategies behind some of the world’s best-known startups, such as Casper, Harry’s, and Away, amongst others.
Need inspiration? Find out the creative best practices within your vertical. Discover how other start-ups and scale-ups are using creativity to turbocharge customer acquisition. We analysed over 130 fast-growth businesses across the retail, finance, and travel verticals, utilising tools such as Facebook’s Ad Library to identify common ad creative themes.
Target CPA is a Google Ads Smart Bidding strategy that sets bids to help get as many conversions as possible at or below a given target cost per action (CPA).
It uses advanced machine learning to automatically optimise bids and offers real-time bidding capabilities that tailor bids for each and every auction.
frequently asked questions
Our mission is to unlock industry-leading growth for beauty and wellness brands, via Google Ads.
This involves utilising brand search, non-brand search, Discovery Ads, Performance Max, and YouTube Ads.
We take care of everything – from mapping out your audience strategy, to building purpose-built funnels including ads, landing pages, and retargeting flows.
We work with DTC beauty and wellness brands spending at least $50k per month on Google Ads. Our expert verticals include:
- Personal Care
Yes, we have in-house capabilities to create search ads, display ads, video ads, and landing pages from scratch.
We are also able to work with your own in-house team to deliver creative concepts at scale.
Our teams operate globally, although our HQ is based in the UK.
We work with brands across multiple time-zones, including:
- Eastern Standard Time
- Pacific Standard Time
- Greenwich Mean Time
- Central European Time
- Hong Kong Standard Time
- Singapore Standard Time
- All Australian Time Zones
There are several benefits of working with an agency that solely works with Beauty & Wellness brands, including:
- We have a deep understanding of the products, trends, and consumer behaviour in Beauty & Wellness. This enables us to deliver more targeted advertising campaigns, which has a direct bearing on ROI.
- Our best-performing strategies are directly translatable across our client portfolio, meaning that all of our clients benefit when we hit gold.
- We’re able to deliver unique ideas and strategies to stand out in the crowded Beauty & Wellness market.
- We have access to large amounts of data, that can be used to inform their strategy and NPD through your business, enabling you to make better-informed decisions.
After an initial discovery call, we will scope out the opportunity and should you qualify, our standard on-boarding process looks like the following:
- Initial account audit of Google workstreams
- Commercial alignment and pre-onboarding goal-setting
- On-boarding of relevant client first party data
- Delivery of initial assets for sign-off
- Go-live and post-launch reporting, optimisation
- Delivery of Quarterly Plan for goal and progress alignment
- Weekly reporting and Slack channel communication
- Weekly calls to align on strategy and latest results
book a call with us
Book a call with us to see how can help scale your Beauty & Wellness brand.