Brands win or lose in places they can't see.
blimpp builds products that show brands how AI search engines recommend their category, and what to do when a competitor is winning the answer.
- ChatGPT, Gemini and Perplexity recommend brands directly
- Buyers get one answer, not ten blue links. You're in it or you're not
- You can't see what AI says about you. Your competitors can.
See what AI says about your brand right now.
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AI Search Engines are the new
Every day, your buyers stop searching and start asking. They type “what’s the best [category] for [need]?” into ChatGPT and they trust the answer.
That answer isn’t random. AI engines build it from the sources they trust most. And a large share of what they trust is Reddit threads, review sites, and editorial round-ups you don’t control.
When AI picks one brand to recommend in your category, is it yours?
We build products to make sure it is.
◉ AI SEARCH VISIBILITY
LeoSEO
See exactly what ChatGPT, Perplexity, Google AI Overviews and Claude say when buyers ask about your category. Which brands they recommend, who they cite, and where you’re missing from the answer.
◉ THE REDDIT LAYER
UpRate.io
A huge share of what AI recommends comes from Reddit. UpRate monitors the threads shaping your category, flags where buyers are being steered to competitors, and intervenes.
◉ COMING SOON
URL Monitoring
Systematic detection and takedown of counterfeit and copycat websites. Monitor your brand across the web, capture evidence, and enforce your intellectual property rights.
our work
Sourcing new messaging angles from real-world pain
A supplements brand entered the menopause wellness category.
RedditLens scanned forums and subreddits to surface high-friction pain points overlooked in traditional research – e.g. “feeling dismissed by doctors”, “brain fog”, “relationship strain.”
These themes directly informed a brand campaign that achieved 4.5x ROAS on first touch.
Building a product roadmap with review signals
A new product team needed to prioritize features and fix early-stage churn. SPARK revealed that while formulation scored high, users felt disappointed by packaging quality and price justification.
These insights fed into a product relaunch strategy that directly impacted on reduced refund rates.
Defining high-conversion personas from voice of customer
A client lacked clarity on who their best customers really were.
SPARK clustered reviews into 3 primary personas, including “Luxury Devotee” and “Skeptical First-Timer”, each with distinct motivations.
These were used to personalize landing pages and Meta ad sets, driving a 24% lift in CTR on cold traffic.
Visual focus mismatch caught before wasting budget
A haircare client submitted creative with strong copy, but weak visual hierarchy.
AdVitals’ attention heatmap showed the CTA was being ignored while attention pooled on a minor design element.
With visual rebalancing and clearer focal emphasis, engagement increased by 39% without any copy change.
Predicting winning ads before launch
A beauty brand tested five static ads for Performance Max using AdVitals before launch.
The highest-scoring creative showed superior cognitive fluency and clear sequence framing (Serial Position Effect).
That variant later outperformed the others by 2.1x in ROAS, validating the predictive value of pre-testing.
Transforming unstructured feedback into campaign-ready messaging
A DTC skincare client had 1,000+ reviews but no clarity on what mattered most to customers.
SPARK scored and clustered reviews into 5 actionable themes (price sensitivity, texture, scent, packaging, long-term effects).
Outputs powered a new email and landing page flow, leading to 48% higher engagement on remarketing assets.
Why a high-traffic PDP underperformed despite a great offer
A premium beauty brand saw low conversion on a best-selling product page.
SenseIQ revealed the hero copy lacked empathy and emotional intensity, while FAQs failed to address core objections.
After reordering key sections and rewriting headlines with stronger emotional framing, conversion rates increased by 32%.
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Service Selection
Pick your digital marketing poison. Whether you need keyword wizardry or want to jazz up those YouTube thumbnails, our à la carte menu has got you covered. Just click, add to cart, and you’re on your way to magic.
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Brief Submission
Time to get specific. Fill out our snappy brief and tell us what makes your brand tick. For keyword research, give us the lowdown on your product. Need a paid audit? Grant us the keys to your ad kingdom. The more you share, the better we can tailor our services to your needs.
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Order Submission
We’ll give you the scoop on when to expect your deliverables and if we need anything else from you. Now’s the time to sit back and let the anticipation build.
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Service Execution
Our team of digital alchemists gets to work, turning your brief into gold. Whether we’re mining for keywords or crafting ad creative that hits the mark, know that your project is in the hands of certified experts. While we’re busy, why not brainstorm your next big idea?
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Quality Check
Before anything reaches your eyes, it goes through our quality gauntlet. Our senior specialists put on their detective hats and scrutinize every detail. We don’t just meet standards; we set them.
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Delivery
Your shiny new marketing assets are ready and waiting. Download that keyword spreadsheet, dive into that audit report, or check out your new before and after ads. It’s like Christmas morning, but for your paid marketing strategy.
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Feedback and Revisions
Now it’s your time to play critic. Love what you see? Great! Need some tweaks? No worries. We’re here to make sure you’re thrilled with the final product. Your feedback is our fuel for paid marketing perfection.
what do you want to learn about?
we publish what we uncover.
- Everything
- Conversion
- Opinion
- Other
- Retention
- Skincare Branding
- Tools
- Traffic
- Everything
- Conversion
- Opinion
- Other
- Retention
- Skincare Branding
- Tools
- Traffic
YouTube eCommerce Ads: Strategies to Master Customer Acquisition
YouTube Ads are perfect for eCommerce, capturing attention at the top, middle, and bottom of the eCommerce marketing funnel.
Getting started with YouTube advertising can seem overwhelming. This guide aims to make it simple for you by arming you with a strong understanding of why YouTube ads are important for your eCommerce brand, how they function, and how you can measure and optimise your YouTube campaign performance.
7 DTC Beauty Brands That Have Mastered Customer Acquisition – Featuring Fenty Beauty, The Ordinary & More!
As consumers increasingly embrace the convenience of online shopping, the DTC beauty industry is becoming more competitive, making it harder to stand out. However, some brands continue to excel at customer acquisition and retention, so much so that they are seen as benchmarks within the beauty and cosmetics space. Here are seven examples of DTC beauty brands who are redefining the digital marketing playbook across skincare and makeup.
Beauty eCommerce Marketing: Strategies to Conquer Traffic, Conversion, and Lifetime Value
Our guide to beauty eCommerce marketing is a comprehensive overview of three core areas: traffic generation, conversion, and lifetime value.
Packed with examples from brands such as ColourPop, Doe Lashes, Love Wellness and more!
Is Shopify Plus worth it? Shopify Plus vs. standard Shopify plans – and Magento
Shopify Plus isn’t cheap – its pricing reflects its enterprise-level status, and pricing typically starts from $2,000 onwards. That puts it firmly out of the domain of most Shopify customers, however it’s important to consider the benefits of that investment. In this post we do just that, outlining some key considerations when jumping to Shopify Plus from another Shopify plan (or indeed, other eCommerce platforms such as Magento).
YouTube Attribution: Understand The True Value Of Your YouTube & Smart Shopping Campaigns With The Google Ads Cross-Network Attribution Report
Sophisticated eCommerce marketers understand that consumer journeys are more complex than ever, with more touchpoints in-play than ever before. This can lead to a lot of guesswork, assumptions and testing as to what’s driving clicks and views in the upper funnel.
Apple iOS 14 Privacy Update & Facebook: What This Means For DTC eCommerce Brands
Many advertisers still aren’t aware of the impact that the recent Apple iOS 14 privacy change could have on their businesses, and nowhere is that more so than DTC eCommerce, which has long seen Facebook Ads as a staple of direct customer acquisition.
We have put together this guide, outlining what the changes are, the anticipated impacts, and longer-term, the winners and losers of this push towards privacy.
frequently asked questions
We build products that show brands how AI search engines recommend their category, and what to do when a competitor is winning the answer. Reddit, AI recommendation engines, and the peer conversations that now drive buying decisions before anyone visits your site.
Because buyers act on one answer now, not a page of links. If ChatGPT names a competitor when someone asks about your category, you’ve lost the shortlist before the prospect ever knew you existed, and unlike paid or organic search, nothing tells you it happened.
Which AI engines mention your brand, which competitors get recommended instead, and a snapshot of how often you appear when buyers ask about your category. The full report adds 40+ buyer questions across 5 engines, every competitor, and the exact sources AI is citing.
No. We’re a product house. Each product solves one visibility problem with its own method and a defined outcome. You’re buying a result, not a retainer team to do marketing.
LeoSEO shows you what AI engines say about your category across ChatGPT, Perplexity, Gemini, Google AI Overviews and Claude. UpRate.io works the Reddit layer underneath those answers, the source AI leans on most. Different surface, same thesis: be the brand AI recommends.
See what AI says about your brand.
Run the free check at the top of this page and you’ll see which competitors AI recommends in your category in 20 seconds. Want the full report – every engine, every competitor, every source? We’ll build it and walk you through it on a call.
Or email us directly at clients@blimpp.com.
