Check if brand-compliant creatives perform as well as looser or more experimental versions. Helps brand and performance teams find the sweet spot between consistency and conversion. Split batch into “compliant” and “exploratory” sets. Measure clarity, recall, and impact across both.
Deliverables:
⭕ Brand adherence vs. performance trade-off analysis
⭕ Recommendations for evolving creative boundaries
⭕ Example AdVItals report here
Pre-test creatives for high-stakes seasonal events (e.g., BFCM, Mother’s Day). Score and rank based on urgency, visual clutter, emotional pull.
Deliverables:
⭕ Seasonal variant ranking
⭕ Strategic recommendations for leveraging strengths and addressing weaknesses
⭕ Example AdVitals report here
Test variations of headlines or overlaid text to identify the most attention-grabbing message. Score for Ad Recall and Message Clarity.
Deliverables:
⭕ Hook performance ranking
⭕ Commentary on clarity, urgency, emotional tone
⭕ Example AdVitals report here
Pre-filter creative variants before running A/B tests live, to reduce testing costs. Analyze all variants and eliminate low-potential options, prioritizing top 3 for live experimentation.
Deliverables:
⭕ Pre-test shortlist ranking
⭕ Variant rationale with copy and design cues
⭕ Example AdVitals report here
Pick the most effective banner for a homepage, LP, or hero slot on a promo campaign. Score for message clarity and urgency perception.
Deliverables:
⭕ Top banner recommendation
⭕ Suggested copy tweaks and layout improvements
⭕ Example AdVitals report here
Use AdVitals to explain why some creatives worked or didn’t after a campaign ends. Compare predictive scores to real KPIs.
Deliverables:
⭕ Post-mortem alignment chart
⭕ Creative learning notes for next round
⭕ Example AdVitals report here
Send us your ads for pre-testing – each batch can contain up to 5 static image ads (PNG, JPG).
AdVitals runs its pre-testing model, scoring each ad using our proprietary recall & impact simulator.
Receive your report within 3 business days, including scores, diagnostics, and recommended next steps.
A supplements brand entered the menopause wellness category.
RedditLens scanned forums and subreddits to surface high-friction pain points overlooked in traditional research – e.g. “feeling dismissed by doctors”, “brain fog”, “relationship strain.”
These themes directly informed a brand campaign that achieved 4.5x ROAS on first touch.
A new product team needed to prioritize features and fix early-stage churn. SPARK revealed that while formulation scored high, users felt disappointed by packaging quality and price justification.
These insights fed into a product relaunch strategy that directly impacted on reduced refund rates.
A client lacked clarity on who their best customers really were.
SPARK clustered reviews into 3 primary personas, including “Luxury Devotee” and “Skeptical First-Timer”, each with distinct motivations.
These were used to personalize landing pages and Meta ad sets, driving a 24% lift in CTR on cold traffic.
A haircare client submitted creative with strong copy, but weak visual hierarchy.
AdVitals’ attention heatmap showed the CTA was being ignored while attention pooled on a minor design element.
With visual rebalancing and clearer focal emphasis, engagement increased by 39% without any copy change.
A beauty brand tested five static ads for Performance Max using AdVitals before launch.
The highest-scoring creative showed superior cognitive fluency and clear sequence framing (Serial Position Effect).
That variant later outperformed the others by 2.1x in ROAS, validating the predictive value of pre-testing.
A DTC skincare client had 1,000+ reviews but no clarity on what mattered most to customers.
SPARK scored and clustered reviews into 5 actionable themes (price sensitivity, texture, scent, packaging, long-term effects).
Outputs powered a new email and landing page flow, leading to 48% higher engagement on remarketing assets.
A premium beauty brand saw low conversion on a best-selling product page.
SenseIQ revealed the hero copy lacked empathy and emotional intensity, while FAQs failed to address core objections.
After reordering key sections and rewriting headlines with stronger emotional framing, conversion rates increased by 32%.
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