Gain a comprehensive understanding of your target audience’s thoughts, feelings, and experiences by analyzing real conversations from online communities.
Deliverables:
PDF report summarizing key sentiments, pain points, and desires Visualizations of sentiment trends and topic clusters Actionable recommendations for marketing and product strategies Example competitive analysis report here
Evaluate the potential success of entering a new market or launching a new product.
Deliverables:
Detailed PDF report assessing market readiness and potential challenges SWOT analysis tailored to the new market or product Strategic recommendations for market entry or product launch Example competitive analysis report here
Refine Google Ads copy by aligning it with language and sentiments expressed by target audiences on Reddit.
Deliverables:
Side-by-side comparison of current ad copy and Reddit-informed suggestions Guidelines for tone, vocabulary, and messaging strategies Example competitive analysis report here
Understand the complete path your customers take – from awareness to purchase – by analyzing discussions and feedback across Reddit communities.
Deliverables:
Detailed customer journey map highlighting key stages, touchpoints, and associated sentiments PDF report with insights and recommendations for enhancing customer experience Actionable recommendations for marketing and product strategies Example competitive analysis report here
Develop detailed audience personas based on Reddit user behaviors to inform Google Ads targeting.
Deliverables: Detailed personas including demographics, interests, and online behaviors Targeting recommendations for Google Ads campaigns Example competitive analysis report here
Build messaging that resonates by understanding the language and concerns of your audience.
Tap into real conversations to understand customer motivations and pain points.
Inform product features and improvements based on consumer feedback.
A supplements brand entered the menopause wellness category.
RedditLens scanned forums and subreddits to surface high-friction pain points overlooked in traditional research – e.g. “feeling dismissed by doctors”, “brain fog”, “relationship strain.”
These themes directly informed a brand campaign that achieved 4.5x ROAS on first touch.
A new product team needed to prioritize features and fix early-stage churn. SPARK revealed that while formulation scored high, users felt disappointed by packaging quality and price justification.
These insights fed into a product relaunch strategy that directly impacted on reduced refund rates.
A client lacked clarity on who their best customers really were.
SPARK clustered reviews into 3 primary personas, including “Luxury Devotee” and “Skeptical First-Timer”, each with distinct motivations.
These were used to personalize landing pages and Meta ad sets, driving a 24% lift in CTR on cold traffic.
A haircare client submitted creative with strong copy, but weak visual hierarchy.
AdVitals’ attention heatmap showed the CTA was being ignored while attention pooled on a minor design element.
With visual rebalancing and clearer focal emphasis, engagement increased by 39% without any copy change.
A beauty brand tested five static ads for Performance Max using AdVitals before launch.
The highest-scoring creative showed superior cognitive fluency and clear sequence framing (Serial Position Effect).
That variant later outperformed the others by 2.1x in ROAS, validating the predictive value of pre-testing.
A DTC skincare client had 1,000+ reviews but no clarity on what mattered most to customers.
SPARK scored and clustered reviews into 5 actionable themes (price sensitivity, texture, scent, packaging, long-term effects).
Outputs powered a new email and landing page flow, leading to 48% higher engagement on remarketing assets.
A premium beauty brand saw low conversion on a best-selling product page.
SenseIQ revealed the hero copy lacked empathy and emotional intensity, while FAQs failed to address core objections.
After reordering key sections and rewriting headlines with stronger emotional framing, conversion rates increased by 32%.
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RedditLens helps identify what your target audience is genuinely discussing, their pain points, and preferences. This enables you to tailor your search marketing strategies, product development, and customer engagement approaches to better align with your audience’s needs and desires.
A RedditLens report provides, Sentiment Analysis, Trend Identification, Pain Point Discovery, and Persona Development.
For on-demand requests, we typically deliver reports within 1-2 business days. For retainer clients, same day reports are available.
Yes, RedditLens can be customized to focus on particular subreddits, keywords, or topics relevant to your brand, ensuring the insights are highly targeted and actionable.
Simply contact us to discuss your objectives. We’ll work with you to define the scope and deliver insights that drive your brand forward.
Core Consumer Personas Per Report
Data-Driven Insights
Authentic Pain Points and Desires Extracted
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