You’ve probably noticed it’s getting tougher to find new customers.
Google Ads? Saturated. Meta? All over the place. Traditional SEO? Pretty much plateaued.
Meanwhile, something big is happening that most of us aren’t talking about: ChatGPT is turning into a serious product discovery engine.
But most brands have absolutely no clue when it comes to ChatGPT SEO.
Is Your Brand Ready to Rank in ChatGPT?
Take our quick assessment to discover if your eCommerce site is optimized for AI-driven product discovery. Get actionable insights to improve your visibility in ChatGPT’s shopping recommendations.
Traditional SEO is about getting clicks. This is about getting actual recommendations.
When ChatGPT tells someone your product is the solution to their problem, you’re not just getting a website visitor, you’re getting someone who’s already been pre-sold on your product by an AI they trust.
And AI is changing how people find products. Instead of links, they get recommendations. Instead of having to compare options themselves, the AI does the reasoning for them.
The brands that focus on being recommended – not just ranking in product roundups – will be the ones that show up when people ask for “the best” “top-rated” or “most reliable.”
And they won’t pay a dime for those recommendations.
The New Battleground Product Discovery in LLMs
People aren’t just Googling anymore. They’re prompting. For example:
- “Best gifts for runners”
- “Affordable skincare for dry skin”
- “Comfortable office chairs under $200”
Think about what this means for a second. In traditional search, being on page 2 of Google meant fewer clicks. But in the context of ChatGPT world, not being recommended means ZERO visibility. There’s no “scroll down to see more options” – there’s only “here’s what you should buy.”
It’s winner-take-all in a way that traditional search never was. When ChatGPT recommends a product, it’s not giving you ten options – it’s giving you THE option.
How ChatGPT Decides What to Recommend
ChatGPT isn’t actively browsing the web when someone asks a question. It’s pulling from its training data and increasingly from specific sources it trusts.
Getting your products recommended means showing up in places ChatGPT considers legit:
- Industry publications that review and recommend products
- Clear product data that spells out features and benefits
- Expert mentions that validate your stuff works
- Comparison content that shows how you stack up
Our AI Readiness Scorecard checks all these boxes and tells you exactly where you’re crushing it and where you’re falling short.
Our Free AI SEO Readiness Scorecard Your ChatGPT SEO Visibility Check
Quick question: Is your brand showing up when ChatGPT makes recommendations?
Our AI Readiness Scorecard takes literally 2 minutes to fill out but tells you exactly where you stand with ChatGPT SEO visibility.
This isn’t some generic SEO tool. The AI Readiness Scorecard specifically looks at stuff that makes ChatGPT more likely to recommend your products:
- How AI-friendly your content structure is
- Whether trusted sites mention you
- How relevant you are in your category
- Your overall recommendation potential
After you take the quick assessment, you’ll get insights like:
- Content Structure Score: How easily AI can make sense of your product info
- Authority Check: Where you stand with sources ChatGPT trusts
- Competitive Reality Check: How you compare to others in your space
- Quick Fixes: Stuff you can change today for better visibility
- Big Moves: Longer-term plays for dominating ChatGPT recommendations
What to Do With Your AI Readiness Score
Once you get your score, here’s the game plan:
- Check Your Priority Actions: Focus on the top 3 recommendations for quick wins
- Knock Out the Easy Stuff: Make those simple changes that can boost visibility fast
- Build Your Game Plan: Use the insights to create a real strategy
- Track What’s Working: Check back in to see your progress
We’ve seen brands make serious visibility gains within weeks of implementing their scorecard recommendations.
And while we’re focusing on ChatGPT here, this same strategy works for the whole AI search ecosystem:
- Microsoft’s AI-enhanced Bing
- Google’s Search Generative Experience
- Perplexity and other AI search tools
- Alexa, Siri, and other voice assistants
The insights from our AI Readiness Scorecard apply across the board.
