Dynamic Search Ads are the easiest way to target searches on Google. It’s an ideal solution for brands with large websites, and multiple product categories. Unlike regular search campaigns which target users with keywords, Dynamic Search Ads generate ads based on your website content, dynamically creating ad headlines in the process.
Using Dynamic Search Ads during Black Friday week is a great way of finding incremental traffic opportunities, even for eCommerce advertisers with elaborate account structures.
Use DSA across best-selling products, categories, and even blog content to bring qualified traffic to your online shop. For best results, use in conjunction with Combined Audiences to merge top affinity and in-market segments.