fbpx

Gender focussed Ad copy1 min read

Products and offers are commonly advertised differently to different genders. Your copy should reflect this fact. Use gender targeting and create gender focused copy (and creative) to better engage with potential customers. However, be very cognizant that you are not perpetuating harmful gender stereotypes – which could lead to a PR disaster . Examples: “A rugged, strong truck for game day tailgates. You need this, dude.” “The perfect romance novel for when he falls asleep in his man cave.”

 

Author

eleveninternet

eleveninternet

eleveninternet

eleveninternet

Share this Post

Share on facebook
Share on linkedin
Share on twitter
Share on whatsapp
Share on email

Access the blimpp toolbox.

Already know what you need? Go directly to the tool that's right for you.

blimpp-icon_02-kc_27

Mastering Facebook Ads

I’m looking for best-practice inspiration around Facebook Ads in retail, travel or finance. I want to understand how popular brands master customer acquisition.

blimpp-icon-kc_28

eCommerce Customer Persona Generator

I want to understand who my target customers are and how to reach them. I want to create a customer persona to help inform my targeting and creative.

blimpp-icon_02-kc_29

eCommerce Marketing Maturity Test

I want to compare my eCommerce performance marketing maturity with other DTC brands. I want to create my roadmap to best-in-class digital maturity.