Although Smart Bidding can optimise towards seasonal events, seasonal bid adjustments are an additional layer you can use to drive maximum ROI.
This feature works by providing advertisers with an additional bid adjustment they can leverage, much in the same way of device or audience bid adjustments.
For example, if you have a flash sale coming up, and anticipate an increase in Conversion Rate as a result, you can use seasonal bid adjustments to apply a predicted Conversion Rate adjustment, and Smart Bidding will consider that adjustment for the date range selected, while trying to hit your target CPA.
This feature is also great for new product launches, when you anticipate a temporary surge in conversion performance across multiple campaigns.
