Remove Under-Performing Display Placements From Google Smart Shopping1 min read

Although you’re limited in what you can do to optimise Smart Shopping campaigns, you can apply account-level placement exclusions to improve placement quality. To do this, go to Predefined Reports > Display/Video > Automatic Placements to get a view of how your ads are performing across different placements. Then, head to Placements > Exclusions, and exclude any non-performers at the account-level.







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