As well as standalone video ads, Google Ads now allows you to stitch together multiple videos to form a sequential series of video ads.
These work by serving specific ads to people based on what they’ve viewed, engaged with, and skipped within your sequence of video ads. You can use multiple video types, including skippable, unskippable, and bumper videos, to form a narrative around your brand that leaves a lasting impression.
During Black Friday week, you might want to create a three to four step sequence of video ads merging lifestyle, product, and offer creative.
Look to target those people that visited your website within the last 30 days, but didn’t purchase with relevant creative to encourage them to finally take action. For example, amongst product viewers, you may want to create a sequence which starts off with a brand lifestyle ad, then serves a relevant product ad, an ad that follows up with press coverage and blogger reviews, before finally closing the sequence with an offer-driven creative.