Within Google Ads you can set up a script that automatically detects for broken links. Broken links may occur when URLs are changed or when a page may be experiencing issues due to abnormal traffic loads – an increasingly common issue during seasonal periods, such as Black Friday.
A broken link script will run every day and check all of the links of all ads within your Google Ads account. It will then alert you by email if there is a problem, and log the error in a spreadsheet.
That allows you to go in, investigate the issues and fix the link.
Want to learn more about this tactic?
Discover more tactics.
Targeting expansion is an under-the-radar default setting that is enabled when you initially set up a Google display campaign. When enabled, Google will automatically look for …
Within Google Ads you can create remarketing audiences based on pages that people have visited. However, you can also create and import Google Analytics remarketing …