If you’re running a Display Network campaign, or a campaign type such as YouTube or Smart Shopping for that matter, you may that there is a high number of clicks coming from kids YouTube videos or mobile apps for children. Naturally, these clicks are highly unlikely to turn into revenue, therefore you may want to consider removing them from your targeting.
To exclude these placements, go to: All campaigns > Settings > Account settings > Excluded types and labels > check “Content suitable for families”.
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You can also apply this list of over 1,000 kids placements and videos to excluded from your targeting.
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