When setting up a Dynamic Remarketing campaign, you may notice that your Product IDs on your website don’t quite match up to the ones on your product data feed.
If so, you will first need to navigate to Tools &. Settings > Audience manager > Audience Sources > Google Ads Tag > Details
You will want to look at Match Rates to see if the data on your website is matching up to your product feed data.
If your Match Rate is below 80%, you will need to investigate further as to why. You may need to amend your Google Ads tag in order to improve your product match rates, the best place to start here is by talking to a Google Ads technical specialist.
Impact
Medium
Effort
Medium
Cost
Low
Want to learn more about this tactic?
Read more about tagging for Google remarketing here.
