If you’re running a Display Network campaign, or a campaign type such as YouTube or Smart Shopping for that matter, you may that there is a high number of clicks coming from kids YouTube videos or mobile apps for children. Naturally, these clicks are highly unlikely to turn into revenue, therefore you may want to consider removing them from your targeting.
To exclude these placements, go to: All campaigns > Settings > Account settings > Excluded types and labels > check “Content suitable for families”.
Impact
Medium
Effort
Low
Cost
Low
Want to learn more about this tactic?
You can also apply this list of over 1,000 kids placements and videos to excluded from your targeting.
Discover more tactics.
Remove Target Expansion Across Remarketing Campaigns
Targeting expansion is an under-the-radar default setting that is enabled when you initially set up a Google display campaign. When enabled, Google will automatically look for …
Exclude Ad Placements For Kids
If you’re running a Display Network campaign, or a campaign type such as YouTube or Smart Shopping for that matter, you may that there is …
Import Google Analytics Remarketing Audiences Into Google Ads
Within Google Ads you can create remarketing audiences based on pages that people have visited. However, you can also create and import Google Analytics remarketing …
