People abandon the checkout process for a multitude on reasons, including hidden fees, unsupported payment methods, delivery issues and more. Try creating an audience around Cart Abandoners with an incentivised offer to find out why they didn’t complete their purchase. Use the learnings fix any issues that crop up.
Impact
Medium
Effort
Medium
Cost
Low
Want to learn more about this tactic?
Learn more about retargeting tactics for cart abandonment here.
