If you’re selling across more than one market, localised social proof in the shape of customer reviews is likely to drive greater relevancy at a crucial time of the year. For example, use reviews from satisfied customers in The Netherlands to get a leg up when targeting other people in that market.
Why not go the extra mile and use carousel ads to showcase several happy customers from the same country.
Impact
Medium
Effort
Low
Cost
Medium
Want to learn more about this tactic?
Read more about advanced social proof tactics for a Facebook audience here.
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