Dynamic remarketing campaigns feature the specific products a visitor was looking at when they previously visited your website. These may include products that they added to cart, but did not purchase, making dynamic remarketing ads particularly powerful vs. static display banners.
For dynamic remarketing ads, Google will use your product feed, and images, logos and text you provide to build the ads creative in all the different formats.
To run dynamic remarketing campaigns you need to enable dynamic remarketing in Google Merchant Center by navigating to: Growth > Manage programs > enable Dynamic Remarketing
Then, in your display campaign settings: Additional settings > Dynamic ads > check “Use dynamic ads feed for personalized ads”
Impact
High
Effort
Medium
Cost
Medium
Want to learn more about this tactic?
Read more about Google Dynamic Remarketing here.
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