Google Merchant Promotions are snippets of text that appear under your Shopping Ads, usually denoted by: special offer. These can have a significant impact on your clickthrough rates across Google Shopping, and at this time of year, those clicks are likely to be especially valuable as look to attract mid-funnel shoppers in comparison mode.
It’s worth reducing your Target ROAS by up to 15% at the start of the promotion, in order to drive as much initial visibility as possible. If implementing this feature at the start of Black Friday week, look to gradually scale up your Target ROAS thereafter.
