Seller ratings are automated extensions that show how your eCommerce store is rated based on aggregated business reviews from a range of trusted and reputable review websites.
You can see what the reviews say and where they come from by clicking on the link within an ad extension. The extension will only begin to show however if you have at least 30 reviews, and even then it’s down to Google’s algorithm.
There is nothing you can do in the AdWords interface to get seller ratings showing. Seller ratings isn’t a standard ad extension like sitelinks for instance; they show when Google want to show them.
Given the low barriers to getting this setup – just create your own review pages on sites like TrustPilot or Reviews.io, and find some way to get legitimate reviews – it’s a really good way of increasing your CTR by about 15% in some cases. You can also join the Google Consumer Reviews program to help get you started.
Bear in mind that seller ratings are more likely to show, the more positive reviews you have.
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