Across most online channels, price has a large impact on your Conversion Rate.
If you are not competitive on price, or if resellers are under-cutting you via additional Black Friday discounts and promotions, you’ll soon feel that sales will begin to slow and acquisition costs gradually become higher.
To keep on top of this, regularly consult the Auction Insights report in Google Ads to find out which competitors are appearing most often. You can find this report in your account by clicking on: Campaign > Auction Insights
Then, use an external price checking tool to help compare your pricing across your best-selling products.
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