Incorporating numbers and facts into headlines and description text can add a sense of authority to your ad, which can help improve relevancy between you and your target audience.
Who's done it well
See who’s doing this well in travel.
CROWDRIFF
CrowdRiff lead with a stat, purporting that 85% of people take user generated content into account when making purchase decisions. Given that it's the first line of the ad, it's an immediate attention-grabber.
KAPTEN
Numbers can be a powerful way of getting folks to remember your value proposition, and Kapten incorporate this by not just saying they're cheaper than Uber, but by how much on average. Use numbers to back up your argument.
Key takeaway
Stats and figures can be a sure-fire way of getting people to sit up and take notice. If you have the numbers on your side, use them within your ad creative, and don’t be afraid to use facts, percentage figures and stats as a differentiator vs. the competition.
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