Google Smart Bidding Strategies1 min read

If your campaign is generating at least 30 conversions in the last 30 days, consider switching over to an automated bidding strategy like target CPA or target ROAS.

This automates bidding in order to a pre-specified target, allowing you to spend more time on other elements of campaign management.

When deciding on your target CPA or ROAS, look at your recent performance and set the target a little less aggressive. Review after a few days and tweak the targets to align with your goals.







Want to learn more about this tactic?

Read more about smart bidding here. You can also find out more about Target CPA bidding here.

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