How to Use Perplexity AI To Find Beauty Keywords for Beauty Brand SEO

. Identify Broad Beauty Topics

The first step in keyword discovery for beauty involves identifying broad beauty topics that resonate with your target audience. This crucial initial phase lays the groundwork for a successful beauty SEO strategy, ensuring that your content aligns with the actual queries and needs of beauty consumers searching for advice.

1. List out the broad categories within the beauty industry that are relevant to your brand, such as skincare, makeup, haircare, and wellness. This ensures that you cover the full spectrum of interests of your target audience, helping to capture a wide range of search queries.
2. Log into Perplexity.ai using prompts related to these broad categories. For skincare, you might ask: “What are the most common concerns people have about skincare?”. Perplexity.ai can provide insights into the questions and topics that real people are interested in, which may not be immediately obvious even to experienced marketers.
3. Analyze the responses to identify recurring themes, concerns, or specific terms that people use when discussing each category.
4. Document the broad topics and specific questions identified from the responses. Use a spreadsheet or keyword planning tool to organize these findings. Keeping an organized record of your findings simplifies the process of keyword categorization and content planning later on.

Expert Tip

Harpal Singh

During this initial step, use prompts such as:

• Skincare Prompt: “What are the top questions people ask about skincare routines?”
• Makeup Prompt: “What are common concerns people have with makeup application?”
• Haircare Prompt: “What haircare advice do people seek for different hair types?”
• Wellness Prompt: “What are popular wellness trends in beauty routines?”

. Explore Niche Topics

After laying the groundwork with broad beauty topics, the next step in choosing beauty keywords for SEO is to drill down into niche topics. This phase is all about specificity and relevance, focusing on the unique interests and detailed queries of your audience. By exploring niche topics, you can uncover a wealth of targeted, long-tail keywords that are less competitive but highly relevant to a specific segment of your audience.

• List potential niche areas within your broad categories. For example, within skincare, niches could include organic skincare, anti-aging solutions, or skincare for sensitive skin.
• Use Perplexity.ai with prompts tailored to uncovering niche topics, such as: “What are the latest trends in anti-aging skincare products?”. Perplexity.ai can provide insights into emerging trends, popular products, or specific concerns within each niche, which might not be evident through traditional keyword research tools.
• Analyze the responses to identify mentioned products, ingredients, trends, or specific concerns that are gaining traction.
• Document these insights, focusing on keywords and phrases that are directly related to the niche topics.
• Prioritize niche topics based on their relevance to your brand and the level of interest (search volume, competitiveness) they present.

Expert Tip

Harpal Singh

Some good prompts to use here might be:

• “Can you list recent breakthroughs in organic skincare formulations?”
• “What are the latest developments in vegan makeup products?”
• “What eco-friendly practices are becoming popular in haircare?”
• “How is the wellness trend influencing beauty routines?”
• “What new technologies are being used in skincare treatments?”
• “What defines ‘clean beauty’ in the current market, and what are consumers looking for?”
• “What are the emerging trends in men’s grooming and skincare?”
• “What DIY beauty product recipes are gaining popularity?”

. Gather Audience Queries

In the process of beauty keyword research, gathering audience queries is a critical step. It directly aligns your content with the specific queries and concerns of beauty consumers. Through understanding and responding to the intent behind these queries, your brand website becomes a relevant and authoritative source, which helps with enhancing visibility on the SERP, and bringing in the right type of visitors.

• Prompt Perplexity.ai with specific prompts like: “What questions do people ask about using retinol in skincare routines?”. This directs your keyword research towards highly relevant and specific user concerns.
• List all the questions provided. Look for patterns or frequently mentioned concerns in the questions. 
• Decide which questions are asked most frequently and which ones most closely align with your focus.
• Use these questions to guide the creation of new content, such as blog posts, FAQs, or even product pages.

Expert Tip

Harpal Singh

Appropriate prompts for this part of the process may include:

• “What are common concerns people have when starting retinol in their skincare routines?”
• “What questions do consumers have about the differences between mineral and chemical sunscreens?”
• “What do people want to know about incorporating hyaluronic acid into their skincare routine?”
• “What concerns do users have about switching to sulfate-free shampoos?”
• “What questions do people ask when considering natural deodorants over traditional ones?”
• “What are the most common questions about the benefits and selection of vegan beauty products?”

. Set Up Your Keyword Spreadsheet

After gathering your initial keywords and topics from Perplexity.ai, it’s time to organize them.

• Open your preferred spreadsheet software (e.g. Microsoft Excel, Google Sheets) and create a new document.
• Set up columns for each critical piece of information: keyword, search volume, keyword difficulty (KD), user intent (informational, transactional, etc.), and content type (blog post, video, product page). These categories will help you analyze keywords from multiple angles, ensuring a comprehensive understanding of their potential impact.
• Fill in the spreadsheet with keywords identified during your research, including metrics like search volume and KD obtained from SEO tools (e.g. Ahrefs, SEMrush). Documenting this data in one place simplifies the process of selecting the right beauty keywords for your content strategy.
• Expand your initial keyword list by looking for related terms or phrases suggested by these tools. Look for promising keyword variations with good search volume (i.e. above 500 searches per month) and low-medium competition (i.e. below Ahrefs Keyword Difficulty 40). Remember to set your target country in each platform when running reports to align recommendations to your audience’s location.
• Use additional columns or color coding to group keywords by topic (e.g. skincare, makeup) and tag them by priority or campaign. This organization aids in visualizing your strategy, making it easier to identify which keywords to focus on for different content pieces.

Expert Tip

Harpal Singh

The organization of your keyword research into a spreadsheet is more than a clerical task; it’s a strategic action that significantly enhances your SEO workflow:

• Efficiency: A well-organized spreadsheet saves time and effort in the long run by providing quick access to key data needed for decision-making.
• Strategic Planning: It facilitates a strategic approach to content creation and optimization, allowing you to easily communicate your research and overall plan with others.
• Performance Tracking: With all keyword data in one place, it’s easier to track the performance of your content and adjust your strategy based on what’s working.

. Use Ahrefs for Research

Now, take the broad and niche keywords you’ve discovered with Perplexity.ai and input them into Ahrefs to expand and validate your keyword list. Ahrefs will provide you with search volume, keyword difficulty, and related keywords, which are essential for your spreadsheet.

• Log in to your Ahrefs account and navigate to the Keyword Explorer tool.
• Enter the list of keywords you’ve gathered from your initial research into the search bar. You can input them one at a time or in bulk to analyze multiple keywords simultaneously. Analyzing these keywords allows you to understand their potential traffic, competition level, and relevance to your target audience.
• Review the detailed metrics provided for each keyword, focusing on search volume, keyword difficulty (KD), clicks, and the cost per click (CPC) if applicable.
• Look for promising keyword variations with good search volume (i.e. above 500 searches per month) and low-medium competition (i.e. below Ahrefs Keyword Difficulty 40).
• Remember to set your target country in each platform when running reports to align recommendations to your audience’s location.
• Use the “Keyword Ideas” section to find related keywords, questions, and newly discovered keywords associated with your initial list.
• Select keywords with a promising balance of high search volume and manageable keyword difficulty. Add these, along with their metrics, to your organized spreadsheet.

. Beauty Keywords Categorization

As you fill your spreadsheet with keywords from Ahrefs, categorize them based on the insights gained from your initial Perplexity.ai queries. This involves grouping them by topic (e.g. skincare routines, makeup tips, retinol) and intent (informational, transactional).

• Review your keyword list and begin grouping keywords according to the main beauty topics they represent, such as skincare, makeup, haircare etc. This helps in organizing your content creation efforts (later on) around major themes.
• Determine the user’s intent for each keyword – is the searcher looking for information (informational), trying to make a purchase (transactional), or something else? Understanding the intent behind the search is a critical step, if you’re to create content that resonates with your beauty audience.
• Align each keyword group with a specific content type that best serves the keyword’s intent, such as blog posts for informational keywords, product pages for transactional keywords, and tutorials for “how-to” queries.
• Identify and tag keywords that are associated with seasonal trends or specific events, like “summer skincare tips” or “holiday makeup looks”.

Expert Tip

Harpal Singh

Keyword categorization plays an important role in the success of your SEO and content strategy for several reasons:

• Enhanced Content Relevance: By organizing keywords around specific topics and user intent categories, you ensure that your content closely matches what your audience is searching for.
• Strategic Content Planning: Clear keyword clusters make it easier to plan a diverse and balanced content calendar that addresses a wide range of user interests.
• Improved User Experience: Tailoring content types to the intent behind each keyword group helps to improve the overall user experience, encouraging longer site visits and higher conversion rates.