Animation can play a vital role in conveying meaning in a digestable, relatable way. The use of metaphors and other visual cues can leave a lasting impression in a way that would be hard to achieve through images or video alone.
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No matter how complex your value proposition, animation can be a great way to explain it, in relatable terms. Use short, snappy animations to drive visual impact and choose your colours wisely, as this can be a great way to bring attention to individual elements within the ad.