Sometimes, it’s fine to talk about how you add value to the customer in abstract terms. But there’s nothing quite as powerful of actually showing, how you add value. Platform walkthroughs are just that: the opportunity to show how to achieve a specific benefit in a matter of seconds.
Who's done it well
See who’s doing this well in finance.
COINBASE
Cryptocurrencies platform Coinbase do a great job of demonstrating how easy their app is to use, with a virtual walkthrough that takes the user through the investing process in a matter of seconds.
Key takeaway
By showing the value you create through disrupting a currently broken process, you can immediately present yourself as a favourable option to would-be customers. If it takes a matter of seconds for your customer to receive a specific benefit, show it!
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