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Ad Relevancy

Question-Based Ads

Asking a question is a great way to frame an ad and build curiosity around your product or service.

Who's done it well

See who’s doing this well in finance.

COINBASE

Coinbase combine the carousel ad format with a leading question in the opening image to drive engagement. The interchanging combination of text and illustrations works well, with the ad serving to educate the audience about the benefits of investing in crypto.

Key takeaway

Try rephrasing your ad creative as a leading question to give your audience something to respond to. The answer should indicate why your product or service is valuable to them.

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