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Visual Quality

Themed Carousels

Compared to single-image ads, Carousel Ads drive 20-30% lower cost per click. Their format inspires ad creativity and user engagement. Use carousel to show the breadth of your product offering in one ad. Themed carousels are ads with a shared theme, often with each carousel image in sequential order.

Who's done it well

See who’s doing this well in finance.

KLARNA

Klarna achieve a creative tour de force with a five image carousel that delivers big on visual impact. The core value proposition of buy now pay later is reflected within the individual carousel descriptions.

NUTMEG

Investment platform Nutmeg plug their wealth management product via an integrated carousel. The ad makes the most of the enhanced screen real estate to deliver an engaging creative narrative.

Key takeaway

A themed carousel ad is a great way of communicating a broad narrative within a single ad unit. Not only does this provide multiple opportunities to demonstrate relevance, but it also allows for greater scope for creativity which can result in improved CTR.

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