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Visual Quality

Use Numbers in Headline

Incorporating numbers and facts into headlines and description text can add a sense of authority to your ad, which can help improve relevancy between you and your target audience. 

Who's done it well

See who’s doing this well in retail.

indochino

Knowing that Facebook users tend to gloss over description text, Indochino chooses to reinforce the '200 premium fabrics, 100+ ways to customize' message within the ad itself, meaning that the core message remains front-and-centre.

THIRDLOVE

ThirdLove lead with a stat, stating that 80% of women wear the wrong bra size. Given that it's the first line of the ad, it's an immediate attention-grabber.

Key takeaway

Stats and figures can be a sure-fire way of getting people to sit up and take notice. If you have the numbers on your side, use them within your ad creative, and don’t be afraid to use facts, percentage figures and stats as a differentiator vs. the competition.

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