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Visual Quality

Themed Carousels

Compared to single-image ads, Carousel Ads drive 20-30% lower cost per click. Their format inspires ad creativity and user engagement. Use carousel to show the breadth of your product offering in one ad. Themed carousels are ads with a shared theme, often with each carousel image in sequential order.

Who's done it well

See who’s doing this well in travel.

HOLIDAYME

Middle Eastern online travel specialist HolidayMe created an integrated carousel which focused around travel to Thailand. Each image
specifies a reason for visiting the country using a blend of colour and enticing visuals.

TRAINLINE

Trainline use an integrated carousel to showcase destinations and travel times from London. Not only does this provide inspiration for would-be travelers, but it also illustrates a seamless journey through Europe, starting in Paris.

Key takeaway

A themed carousel ad is a great way of communicating a broad narrative within a single ad unit. Not only does this provide multiple opportunities to demonstrate relevance, but it also allows for greater scope for creativity which can result in improved CTR.

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