Demonstrate the quality of your product with close-up images.
Who's done it well
See who’s doing this well in retail.
INDOCHINO
Indochino seldom use conventional lifestyle imagery within its ads, instead preferring to focus on the quality of the product with extreme close-ups.
VINCERO WATCHES
Watch upstart Vincero not only focus on their product up-close, but also use stop-motion and text to accentuate the fine detail.
Key takeaway
A good product close-up can be a click-driver, more so when coupled with speed variation and text overlays. Don’t be afraid to show the quality in your product.
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