Results at a glance
Below is a breakdown of each area analysed within the assessment. The results are ranked by the percentage of advertisers assessed that shared the attribute within their recent Facebook ad creative. The scores below are based on three key criteria: ad relevancy, visual quality, and offer quality. A full breakdown of the methodology is available here. A total of 36 fast-growth travel advertisers were assessed in the United Kingdom, United States, Canada, Germany, France, Sweden, Denmark, Australia, and New Zealand.
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Who's leading the way in travel
Below are some best practice examples of Facebook ad creative in practice.
Founded in 2008 and based in San Francisco, Airbnb is an online marketplace and hospitality service that helps people lease or rent short-term lodging. The company connects people to unique travel experiences in over 65,000 cities and 191 countries worldwide.