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Visual Quality

Use of Looping Video

Short, looping videos can be a great way of driving visual impact.

Who's done it well

See who’s doing this well in travel.

SYKES HOLIDAY COTTAGES

Sykes deliver the epitome of cozyness, with a three second looping video where the only moving element is a wood-burning stove in the background. The video plays on a seemingly infinite loop, conveying a dose of visual quality that a standard image would find hard to match.

Key takeaway

Use short, sharp video loops to add a touch of visual quality to your ads. Convey a feeling that aligns with your brand proposition for best results.

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