Results at a glance
Below is a breakdown of each area analysed within the assessment. The results are ranked by the percentage of advertisers assessed that shared the attribute within their recent Facebook ad creative. The scores below are based on three key criteria: ad relevancy, visual quality, and offer quality. A full breakdown of the methodology is available here. A total of 59 fast-growth retail advertisers were assessed in the United Kingdom, United States, Canada, Germany, France, Sweden, Denmark, Australia, and New Zealand.
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Who's leading the way in retail
Below are some best practice examples of Facebook ad creative in practice.
Huel is a meal replacement product, available in powder, bar and drink formats. It has now sold more than 50 million packs, generating £40m in revenue and 185% year-on-year growth in 2018.