Demonstrate the quality of your product with close-up images.
See who’s doing this well in retail.
Indochino seldom use conventional lifestyle imagery within its ads, instead preferring to focus on the quality of the product with extreme close-ups.
Watch upstart Vincero not only focus on their product up-close, but also use stop-motion and text to accentuate the fine detail.
A good product close-up can be a click-driver, more so when coupled with speed variation and text overlays. Don’t be afraid to show the quality in your product.
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