Results at a glance
Below is a breakdown of each area analysed within the assessment. The results are ranked by the percentage of advertisers assessed that shared the attribute within their recent Facebook ad creative. The scores below are based on three key criteria: ad relevancy, visual quality, and offer quality. A full breakdown of the methodology is available here. A total of 43 fast-growth finance advertisers were assessed in the United Kingdom, United States, Canada, Germany, Israel, The Netherlands, Denmark, and Singapore.
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Who's leading the way in finance
Below are some best practice examples of Facebook ad creative in practice.
Lemonade is a New York-based online insurance company offering low-cost renters’ and homeowners’ insurance. They’re a self-proclaimed technology-first insurance carrier with a product and mission molded entirely around their millennial audience – 75% of them are under 35 and 90% of them are buying insurance for the first time.