fbpx

Visual Quality

Made for Sound Off

Video content is now more widespread than ever on Facebook. However, when you’re sitting on the bus and scrolling through your feed, you don’t want to hear an ad blare at you. Now Facebook wants advertisers to rethink their ads: it’s not video ads. It’s video ads with the sound turned off.

Who's done it well

See who’s doing this well in finance.

plum

Investing start-up Plum succeed in crafting a video ad that's made for the scroll. By overlaying subtitles, the talking heads remain heard, even when the user has the sound off.

Key takeaway

Subtitles and text overlays aren’t necessary for all ads, but should be used when the subject matter is predominately verbal, feature people in action, or when you’re trying to explain a scene. Facebook also says that including text overlays on video ads increases the amount of time people spend watching them.

Learn more

Explore industries

blimpp-icon_02-kc_13

Retail

blimpp-icon-kc_14

Finance

blimpp-icon-kc_15

Travel

BLIMPP GROWTH MARKETING TACTICS

Data-Driven Growth Minus The Guesswork

Discover the latest growth insights and marketing tactics proven to increase ROI.

View tactics

Get Growth Insights, Weekly.

Join our email list. We don't spam. Ever.