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Old Way vs. New Way

Showing how your product or service can fix a broken process can be a powerful way of getting your point across.

Who's done it well

See who’s doing this well in finance.

ACORNS

Simple works best for investment start-up Acorns, with a juxtaposition of the old way sat against its app, with each image captioned by a year to drive home the impact of technology.

SKRILL

Payments platform Skrill use GIFs to tell a story, using battered old wallets to demonstrate the inconvenience of carrying cash, and its logo to represent the new way of handling payments.

Key takeaway

Images can be very powerful when used two compare to different processes. Juxtaposing a broken process with a new way of working can be a powerful thing, especially when disrupting the old way can save time, effort, or money.

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