Fear of missing out (FOMO) can be a strong driving point to inspire action in an individual. Showing a user that they’re missing out on something that everyone else is buying into is a proven way to get them to take the desired action.
Who's done it well
See who’s doing this well in finance.
COINBASE
Coinbase adopt a simple message to get their point across: You miss 100% of the shots you don't take. The text overlay on the image also references that cryptocurrencies are an investment asset of the future, further underlying the here today, gone tomorrow nature of the opportunity at hand.
Key takeaway
Incorporating an element of FOMO within your ads can be a great way of inspiring action. For best results, overlay an element of social proof, such as a review rating or user review.
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