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Visual Quality

Use of Emojis

Adding emojis can add visual context to your ads, increasing CTR as a result. 

Who's done it well

See who’s doing this well in retail.

HIMS

Hims use emojis from the outset of their ad, making them even more noticeable. The emojis used are relevant to the corresponding line of text, and for added relevance, they include the flag of Great Britain to signal local relevance.

HARRY'S

Shaving start-up Harry's mix emojis with text to drive impact.

Key takeaway

Add emojis to your ads can really catch your audience’s attention. Eye-catching emojis stand out from the crowd of other posts instantly. In most ads, words, phrases, and text melt together. A carefully-placed emoji draws the eye, and adds visual context to your ads.

Learn more

Explore industries

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Retail

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Finance

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Travel

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