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Visual Quality

Use of GIFs

GIFs are eye catching. They stand out from image ads, which can feel like white noise, and don’t require the same investment, effort-wise, as video or carousel ads.

Who's done it well

See who’s doing this well in retail.

INDOCHINO

Indochino's Facebook ad heavily relies on GIFs to deliver its messaging. In doing so, the core value proposition of customisation is clearly delivered.

ALLBIRDS

Wool sneaker brand Allbirds go the extra mile with their GIF ad, with a variety of elements finding their way into the centre of the frame, to demonstrate the product's all-weather durability.

Key takeaway

With GIF ads, subtely is key. Don’t try to do too much with your GIF ads. Keep transitions and the implicit message you’re attempting to convey as simple as possible.

Learn more

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