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Offer Quality

Competitor Comparisons

A relevant ad is great start, but without the power of context, your target audience might not know how you size up against the competition.

Who's done it well

See who’s doing this well in retail.

HARRY'S

Harry's go up against Dollar Shave Club in the battle of online shaving retailers. They offer up specific reasons why they're the better option, and use video to enhance their reasoning.

Key takeaway

A good competitor comparison ad gives the user a clear understanding of why a given brand is superior to another. A simple approach is best, sticking to objective facts where possible. Test against multiple competitors within your ad sets for best results.

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Retail

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Travel

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