Acknowledging to a Facebook user that you know they’ve visited your website, together with a relevant message, can be a highly-targeted way of getting mid-funnel users to complete the final steps to conversion.
Who's done it well
See who’s doing this well in travel.
GETYOURGUIDE
In this creative, GetYourGuide use the power of retargeting to acknowledge people who have been previously browsing specific pages on their website. Referencing this can be an effective way to get users to re-engage and take action.
TRainline
Trainline use website custom audiences to retarget users who have conducted specific destination searches. This screams relevancy to those who have previously demonstrated an intent to book train tickets.
Key takeaway
Sometimes, the direct approach can be effective in getting people to re-engage. Don’t be afraid to remind past visitors that they’ve been on your site and have engaged with specific triggers, such as destination pages.
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