Gamification can be infused into your ads to promote sharing, engagement, and broader visibility. By doing so, you can expect to drive incremental traffic, and there’s also the opportunity to retarget ad engagers with more product-led messaging down the line.
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Gamification is a great way to increase top of funnel visibility, as it encourages people to share your content within their social circles. There are many different ways you could add a viral touch to your campaigns, so test and learn to find the right approach for your audience.