Animation can play a vital role in conveying meaning in a digestable, relatable way. The use of metaphors and other visual cues can leave a lasting impression in a way that would be hard to achieve through images or video alone.
Who's done it well
See who’s doing this well in finance.
LEMONADE
Simple, short, and snappy animations, can deliver impressive results - especially in an industry like insurance, where the norm is often the opposite.
CUVVA
UK insurance start-up Cuvva, adopt a conversation-based approach to demonstrating their value proposition.
Key takeaway
No matter how complex your value proposition, animation can be a great way to explain it, in relatable terms. Use short, snappy animations to drive visual impact and choose your colours wisely, as this can be a great way to bring attention to individual elements within the ad.
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