Operating in a highly competitive industry, Fabco Sanctuary were reliant on Google Ads to drive enquiries to their sales team. After a period of stagnation, they were looking to get their search advertising back on track, and engaged us in late 2017.
Following a comprehensive account audit, we quickly uncovered that prominent search queries were being suppressed by a clumsy account structure, that was far too reliant on broad match keywords to deliver results. We restructured the account in a matter of weeks, and delivered dynamic landing pages via Unbounce to solidify the user journey from both ends.
Following go-live of the new structure and landing pages, the account quickly saw an upturn in performance, delivering a 260% increase in Conversion Rate within a matter of weeks. Moreover, this also resulted in a 54% efficiency in cost per lead, due to superior relevancy throughout the user journey.
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