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Fabco Sanctuary

Fabco Sanctuary design, manufacture and install bespoke frames throughout the world. The focus on both the residential and commercial sectors, and their work has been featured in several prominent interior design publications, including House Beautiful.

The Challenge

Operating in a highly competitive industry, Fabco Sanctuary were reliant on Google Ads to drive enquiries to their sales team. After a period of stagnation, they were looking to get their search advertising back on track, and engaged us in late 2017.

The Solution

Following a comprehensive account audit, we quickly uncovered that prominent search queries were being suppressed by a clumsy account structure, that was far too reliant on broad match keywords to deliver results. We restructured the account in a matter of weeks, and delivered dynamic landing pages via Unbounce to solidify the user journey from both ends.

 

The Results

Following go-live of the new structure and landing pages, the account quickly saw an upturn in performance, delivering a 260% increase in Conversion Rate within a matter of weeks. Moreover, this also resulted in a 54% efficiency in cost per lead, due to superior relevancy throughout the user journey.

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