An Online Travel Agency specialising in golf holidays were looking to get their paid media back on track after a challenging 2019, with the channel a key driver of revenue growth. Going into the critical New Year booking period, which accounted for a significant chunk of annual bookings, the pressure was on to deliver results, quickly.
Their Google Ads account was relatively mature, with tightly-knit campaign themes and proper segmentation in place, so it would take something truly innovative to drive impact.