fbpx
/

Questions

Marketing Planning
How are quarterly eCommerce objectives set within your organisation?

Select up to 1

Objectives are specific to each channel.

Largely independent, but some common objectives across channels.

Common objectives across similar channels - e.g. same eCommerce objectives across Paid Search and Paid Social.

Common or complimentary objectives across all digital channels.



Marketing Planning
Which of the below best describes your approach to use of customer data as a means to shape targeting?

Select up to 1

We don't use customer data to inform targeting decisions.

We segment based on behavioural data only - e.g. customers vs. non-customers.

We have two or more core customer segments, and provide them with tailored messaging within campaigns.

We have two or more core customer segments, and provide them with tailored messaging within campaigns, together with on-site personalisation.



Marketing Activation
Which of the below best describes your approach to managing performance channels such as Paid Search and Paid Social?

Select up to 1

We outsource all of our performance marketing channels to agencies or freelancers.

We outsource most of our performance marketing channels to agencies or freelancers, with some channels managed in-house.

We manage the majority of performance marketing channels in-house, but use agencies or freelancers for some channels.

We manage all of our performance marketing channels in-house, and do not use agencies or freelancers to manage these on our behalf.



Marketing Activation
Which of the following best describes how your agency partners work together?

Select up to 1

Agencies work mostly independently of each other, with separate reporting in place.

Some cross-agency collaboration - e.g. social agency works with search agency.

Cross-agency collaboration with regular all-agency meetings, and some all-agency reporting.

All agencies collaborate actively - e.g. multi-agency meetings and reporting, inter-agency Slack channels utilised.



Accessibility
Using the Google Page Speed insights tool, our landing pages generally load:

Select up to 1

Within 2 seconds

Between 2 and 4 seconds

4 seconds or longer



Accessibility
How would you best describe your approach to mobile user experience?

Select up to 1

Our landing pages are not optimised specifically for mobile. Pages are not responsive.

Our landing pages are responsive and cater to the needs of mobile users.

Our mobile experience leverage the latest mobile capabilities - e.g. Pinch Zooming, Product Bookmarking, Suggested Search etc..



Search Engine Marketing: Targeting
How diverse is your Paid Search strategy?

Select up to 1

It's primarily defensive, we bid on brand keywords only.

We bid on brand keywords, and generic keywords related to our products. We use standard ad formats - e.g. text ads.

We bid on an extensive range of brand and generic keywords related to our products. We use both standard and specialised ad formats - e.g. shopping ads, dynamic search ads.



Search Engine Marketing: Targeting
Which of the below best describes your approach to audience targeting within your Paid Search strategy? Select all that apply

Select up to 5

We use 3rd party data, such as in-market or affinity data within our Paid Search campaigns.

We use audiences based on website traffic data - e.g. remarketing.

We use CRM data (e.g. customer match) to target customers within our Paid Search campaigns.

We use lookalike modeling (e.g. similar audiences) within our Paid Search campaigns.

We mix and match multiple audience targeting methods with Combined Audiences For Search.



Search Engine Marketing: Bidding
Which of the below best describes your approach to bid management across Search campaigns?

Select up to 1

We set bids manually.

We set bids manually, but employ bid adjustments based on time of day, device, or geographic location.

We use both manual and automated bidding (e.g. Target CPA, Maximise Clicks) across campaigns.

We use automated bidding (e.g. Target CPA, Maximise Clicks) across all campaigns.

We use exclusively revenue-based automated bid strategies such as Target ROAS.



Search Engine Marketing: Bidding
Which of the following metrics do you use to inform your Paid Search bidding? Select all that apply

Select up to 3

Platform metrics - e.g. impressions, clicks, cost per click

Conversion metrics - e.g. conversions, cost per acquisition

Revenue metrics - e.g. revenue, profitability, Return on Ad Spend



Facebook Ads: Targeting
Which of the below campaign objective types are you currently adopting within Facebook Ads? Select all that apply

Select up to 7

Engagement - e.g. Page Likes

Traffic

App Installs

Video Views

Lead Generation

Messages - e.g. Facebook Messenger

Conversions



Facebook Ads: Targeting
Which of the below best describes your approach to targeting across Facebook Ads? Select all that apply

Select up to 5

Interest-based targeting

Custom Audiences based on website traffic, engagement

Custom Audiences based on customer data

Lookalike targeting

Value-based Custom Audiences - e.g. based on LTV



Facebook Ads: Creative
Which of the below best describes your approach to Facebook ad creative?

Select up to 1

Creative mainly based on brand principles.

Creatives are based on what's working within each individual channel.

Creatives are based on what's working across one or more performance channels.

Creatives are based on what's working across performance channels, in addition to primary customer research - e.g. customer surveys, focus groups.



Facebook Ads: Creative
Which of the below creative ad formats do you use within your Facebook Ads campaigns? Select all that apply

Select up to 6

Single Image Ads

Carousel Ads

Video Ads

Interactive Experiences

Boosted Posts

Dynamic Product Ads



Marketing Reporting
What type of attribution model does your brand use to measure the effectiveness of online marketing campaigns?

Select up to 1

We use last-click attribution to measure across all performance channels.

We use rules-based attribution (e.g. time-based, position-based) across specific or multiple performance channels.

We use data-driven attribution across specific or multiple performance channels.