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Mastering Facebook Ads

Discover how the best use creativity to win customers on Facebook.

We analysed over 130 fast-growth businesses across the retail, finance, and travel verticals, utilising tools such as Facebook’s Ad Library to identify common ad creative themes.

Below are just a sample of participating advertisers:

We asked 130+ fast-growth companies how they use Facebook Ads.

Discover how other start-ups and scale-ups are using creativity to turbocharge customer acquisition.

62 %

of fast-growth businesses consider creative to be the most important aspect of their Facebook Ads activity.

51 %

of fast-growth businesses rely on in-house designers to manage their Facebook creative design process.

66 %

of fast-growth businesses have more than 25 creative variants in rotation at a time.

Top Advertisers

The scores below are based on three key criteria: ad relevancy, visual quality, and offer quality. The results are ranked by the percentage of advertisers assessed that shared the attribute within their recent Facebook Ads activity. 

A full breakdown of the methodology is available hereOver 130 companies were analysed and benchmarked across the United Kingdom, United States, Canada, Germany, France, Sweden, Denmark, Singapore, Thailand, Australia, and New Zealand.

Explore top advertisers in retail. The below results reflect the percentage of advertisers assessed that shared the attribute within their Facebook Ads creative.

Explore top advertisers in travel. The below results reflect the percentage of advertisers assessed that shared the attribute within their Facebook Ads creative.

 

Explore top advertisers in finance. The below results reflect the percentage of advertisers assessed that shared the attribute within their Facebook Ads creative.

Explore industries

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Retail

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Finance

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Travel